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Marathon T-Shirt Hunera Grafîkê by Chika Kakazu

Marathon T-Shirt Hunera Grafîkê by Chika Kakazu is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Hesinîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.


HesinGrafîk· 2022

Marathon T-Shirt Hunera Grafîkê

by Chika Kakazu

Client: Chika Kakazu

Xelata A' Design Award a Hesinîn Winner in Grafîk Category

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Verified Award Winner

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Colors

The Design

About Marathon T-Shirt Hunera Grafîkê

Wekî karûbarek bêkêmasî ji bo bezvanên maratonê, îkonên orîjînal wekî etîketên veguheztina germê hatine sêwirandin û peyda kirin da ku li qehwexaneyek li Tokyo yek ji celeb T-shirtên xwerû biafirînin. Ji bo ku ew ji bo bezvanên ji çar aliyên cîhanê bibe diyariyek bîranînê, îkon li ser Japonya û mijarên maratonê yên mîna Çiyayê Fuji, nexşeya Japonya, origami, pêlavên bezê, û bezvanên maratonê hatin xuyang kirin.

The Recognition

About the Xelata A' Design Award a Hesinîn

Marathon T-Shirt Hunera Grafîkê xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Marathon T-Shirt Hunera Grafîkê afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Marathon T-Shirt Hunera Grafîkê ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
To design original icons & create one of a kind T-shirt for the marathon runners as a complimentary gift service at a cafe in Tokyo, Japan. (all of the marathon attendees get T-shirts and they can apply the target/or finish time and icons of their favorite selections to their T-shirts.) The purpose of this T-shirt customization event is to create a special reward for marathon runners, and to increase the awareness of the cafe.
Dimensions & Packaging
Each icon size is approximately around 30-40mm width/height.
Tags
Icons, Design, T-shirt Design, Graphic Design
Production Technology
The designs were made in Adobe Illustrator and Adobe Photoshop. All of the icons are created as a shimmer/metallic heat transfer labels so that we could apply these heat transfer labels to the T-shirt at the event.
Design Challenge
Many Japanese brands are creating lots of Japan-theme designs to attract global tourists, so it was very challenging not to be the same designs/styles that have been released already.
Research
First, I researched the keyword of Tokyo and Marathon, then came up with 3 different concept ideas (Mini Lifestyle, Minimal Japan, and Pixel Japan).
Inspiration
I tried to keep consistent with the concept of marathon, runner, and Tokyo in this minimal icons. All of the icons had to relate to these 3 concepts.
Project Duration
Proposal submitted in Feb 13th, 2019, and executed the event in Feb 28 - March 4th, 2019 in Tokyo, Japan.
Operation Flow
Marathon runners were not only coming from Japan, but also worldwide. To be able to make the design attractive for global marathon runners, I focused on the the design as simple yet intelligible as possible.
Team Members
Designer: Chika Kakazu
Designer: Krisakorn Tantitemit

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