Baidu for the Elderly Fonksiyona Bingehîn: Sepana Mobîl by Baidu Meux

Baidu for the Elderly Fonksiyona Bingehîn: Sepana Mobîl by Baidu Meux is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Tuncîn in Dîzayna Teknolojiyên Mobîl, Serlêdan û Nermalavê Competition Category.

TuncMobîl· 2022

Baidu for the Elderly Fonksiyona Bingehîn: Sepana Mobîl

by Baidu Meux

Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

Xelata A' Design Award a Tuncîn Winner in Mobîl Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Baidu for the Elderly Fonksiyona Bingehîn: Sepana Mobîl

Nivîsa Pirtûkê: Baidu ji bo Kalan sepanek mobîl e ku naverok û xizmetan ji bo bikarhênerên kal peyda dike. Ev sepan pergalek sêwirandinê ya heval-bi-temenê bikar tîne ku tê de curenivîsên mezintir, xşaneke naverokê ya yekgirtî, deverên lêdanê yên mezinkirî û peyvên hêsan hene. Hemû naverok dikare bê xwendin an guhdarîkirin. Vîdyo binenivîsên aqilmend vedigirin. Lêgerîna dengî û wêneyî destûrê dide bikarhênerên kal ku bi axaftin an bi kişandina wêneyekê lê bigerin. Senteza dengî dikare dengên tomarkirî yên endamên malbatê bikar bîne da ku nivîsan bi dengî bixwîne. Ev sepan li ser her du pergalên Android û iOS dixebite.

The Recognition

About the Xelata A' Design Award a Tuncîn

Baidu for the Elderly Fonksiyona Bingehîn: Sepana Mobîl xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Baidu for the Elderly Fonksiyona Bingehîn: Sepana Mobîl tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Baidu for the Elderly Fonksiyona Bingehîn: Sepana Mobîl pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
Dimensions & Packaging: Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
Tags: UX, the Elderly, Age-friendly, AI, Online Service
Production Technology: Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
Design Challenge: The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
Research: We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
Inspiration: The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
Project Duration: The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
Operation Flow: All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
Patents: patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
Team Members: Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021