24 Solar Terms Fonksiyona Bingehîn: Wêneyên Sepana Mobîl by Baidu Meux

24 Solar Terms Fonksiyona Bingehîn: Wêneyên Sepana Mobîl by Baidu Meux is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Hesinîn in Dîzayna Teknolojiyên Mobîl, Serlêdan û Nermalavê Competition Category.

HesinMobîl· 2022

24 Solar Terms Fonksiyona Bingehîn: Wêneyên Sepana Mobîl

by Baidu Meux

Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

Xelata A' Design Award a Hesinîn Winner in Mobîl Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About 24 Solar Terms Fonksiyona Bingehîn: Wêneyên Sepana Mobîl

Nivîsa Pirtûkê: 24 Demsalên Rojê komek wêneyên dînamîk in ku ji bo sepanek lêgerîna mobîl hatine afirandin. 24 demsalên rojê salê dabeşî serdeman dikin ku dirêjahiya wan nêzîkî hev e û ji sedsalan ve rêberiya çandiniyê û jiyana rojane li Chînê kirine. Wêneyan rêbaz û rengên wênekêşiya kevneşopî ya Chînî bikar tînin da ku demsal, germahî, hewa û xwezaya zindî nîşan bidin. Bikarhêner bi lêgerîna navê demsalek an peyveke têkildar digihîjin rûpelan. Beşek berhevkirî ya li binê her rûpelê girêdanan bi vîdyo, nûçe û têketinên ansîklopedîk ve dide. Berhema hunerî xwe li gorî hemû mezinahiyên ekranê yên mobîl adapte dike.

The Recognition

About the Xelata A' Design Award a Hesinîn

24 Solar Terms Fonksiyona Bingehîn: Wêneyên Sepana Mobîl xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku 24 Solar Terms Fonksiyona Bingehîn: Wêneyên Sepana Mobîl afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. 24 Solar Terms Fonksiyona Bingehîn: Wêneyên Sepana Mobîl ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A simple and intuitive way to introduce the historical accumulation of China's 24 solar terms to 600 million monthly active users in a search scenario in the form of traditional Chinese dynamic illustrations, with an aggregation function to quickly browse all knowledge related to the solar terms.
Dimensions & Packaging: Dynamic 24 can be adapted to all sizes of mobile screens and works well
Tags: Baidu App, Traditional 24 Solar Terms, Chinese Non Tangible Cultural Heritage, The Humanistic Aesthetic Delivery
Production Technology: Implementation of technical material. Leveraging the dynamic search result page capability of the Baidu APP product to go live as a dynamic illustration.
Design Challenge: Our experience design is charged with social responsibility, technological advancement, national development and the transmission of humanistic aesthetics, making the culture accessible to all users is a difficult challenge. By digitally representing the twenty four solar terms combined with ancient traditional techniques in vivid and dynamic images in the search results of the Baidu App, we visually show this great intangible cultural heritage to hundreds of millions of search users.
Research: We used many research tools during the project. Industry pr-study, braining and interviews were used to identify features and innovation. For the design we recovered the ancient way of dividing the fests into 4 types: Season, Temp, Weather and Biology, and show the impact on people, animals and changes in nature. While we resorted ancient Chinese colors and painting skills. It allows Baidu users to know Chinese culture while having fun. It is a break from the old boring textual form.
Inspiration: Ancient Chinese scholars divided the solar year into 24 periods of essentially equal length, it guided the agricultural production of the ancient Chinese. Till today, it guides the lives and traditions of Chinese as China's ICH. Baidu is a full content and service App with information and knowledge. We designed with social responsibility, technological progress, national development and the passing of cultural aesthetics. We visually present this great ICH to users by vivid and dynamic images.
Project Duration: October 2021, within the Baidu App side
Operation Flow: The set is already live in the search engine of the Baidu App, where users can search for the name of the festival or keywords to reach the page. With 3 visual upgrades, users are not only able to see the animation effects, but also to quickly flip through all the festival content via the aggregated section at the bottom. Combined with videos, news and information, encyclopedia entries, etc. to provide users with high quality content.
Patents: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
Team Members: Dou Shen, Yujie Shi, Yong Zhang, Si Ren Liu, Yingshan Chen, Xiaolong Che, ShuTing Cheng, Qiang Zhang
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd