SP Saffron Grotesk Tîpa Nimûne by Paul Robb and Moira Bartoloni

SP Saffron Grotesk Tîpa Nimûne by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Zîvîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

ZîvGrafîk· 2022

SP Saffron Grotesk Tîpa Nimûne

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

Xelata A' Design Award a Zîvîn Winner in Grafîk Category

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Colors

The Design

About SP Saffron Grotesk Tîpa Nimûne

Saffron tîpek neo-grotesk a sans-serîf a hemdem a elegant e ku bi berevajîyên geometrîkî yên stîlîstîkî yên bihêz ve girêdayî ye, ku li ser estetîk û standardên tîpografî yên modernîzma Swîsreyê xêz dike. Helwesta vekirî-vekirî ya berbiçav hate sêwirandin ku ji bo marqe û ragihandinê hevgirtina dîtbarî ya rast bide. Ev tîpa otantîk û orjînal estetîkek hevdem a diguhere temsîl dike. Nimûne li beşan tê dabeş kirin, bi posterên zengilê yên di hundurê pakêtê de.

The Recognition

About the Xelata A' Design Award a Zîvîn

SP Saffron Grotesk Tîpa Nimûne xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku SP Saffron Grotesk Tîpa Nimûne karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. SP Saffron Grotesk Tîpa Nimûne afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
Dimensions & Packaging: Binder 230 x 320 x 80
Tags: Font design, Branding, Identity, Type design
Production Technology: The binder is printed in 8 colors using various stock papers
Design Challenge: The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
Research: The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
Inspiration: Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
Project Duration: Font was designed from August 2021 and was finished in December 2021
Patents: Paul Henry Robb
Team Members: Paul Robb
Moira Bartoloni
Image Credits: Paul Henry Robb