دیزاینی Across Fonksiyona Bingehîn: Poster لەلایەن Xuguang Zhu and Chao Yang خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2022 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.
ZîvGrafîk· 2022
Across Fonksiyona Bingehîn: Poster
لەلایەن Xuguang Zhu and Chao Yang
کڕیار: Zhejiang Sci-Tech University
خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Grafîk
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #136202دیزاینەکە
دەربارەی Across Fonksiyona Bingehîn: Poster
Across posterek e ku ji bo festîvalek hunera dîjîtal hatiye afirandin, festîvalek ku ji hunera bergehê ya çiyayên Helanê yên li Çînê re hatiye veqetandin. Poster li ser maddeyeke lentîkular tê çapkirin. Wêneyek motîfa orîjînal a çiyayê Helanê nîşan dide û ya din guhertoyeke dîjîtal a nûjen a heman motîfê nîşan dide. Her ku goşeya dîtinê diguhere, motîfa kevnar winda dibe û motîfa dîjîtal xuya dibe. Wêneyê kevneşopî bi tevahiyeke ji hibr, çay, jelatîn û toza zêr hatiye boyaxkirin, ku bi rijandinê hatiye pêkanîn da ku tekstureke mîna zinar biafirîne. Across armanc dike ku çandeke kevnar a di xetereyê de biparêze û parve bike.
پێناسەکردن
دەربارەی Xelata A' Design Award a Zîvîn
Across Fonksiyona Bingehîn: Poster xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Across Fonksiyona Bingehîn: Poster karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Across Fonksiyona Bingehîn: Poster afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- The poster uses lenticular material. On one side is a modern digital Helan Mountain motif and on the other side is the original Helan Mountain motif. The lenticular material makes the original Helan Mountain image disappear and become the new digital Helan Mountain as the viewpoint moves, thus expressing the theme of leapfrogging and symbolising the revival of an ancient civilisation.
- قەبارە و پاکێج
- Poster: 1855mm*30mm*465mm
- تاگەکان
- Chinese tradition, internationalism, rock art, cultural relics
- تەکنەلۆژیای بەرهەمهێنان
- 1.Raster material. This kind of material is characterized by different pictures that can be seen from different angles and produce alternating effects. It is used to express the theme of across and symbolize the renewal and iteration of an ancient civilization.
2.Comprehensive material painting. I use a mixture of ink, tea, gelatine and gold powder to make pigments and then use a syringe to perform the Chinese painting technique of ink splashing. The pigment is sprayed on the ground and covered with rice paper. The next day, a special texture similar to rock will be obtained to show the traditional Holan Mountain rock painting. - هەڵەنگاندنی دیزاین
- The biggest challenge was the clever use of materials and graphics to convey the concept of the theme.
- توێژینەوە
- Type of research: modernisation of ancient civilisations
Research Objective: To modernise and digitally conserve the ancient rock paintings of the Holan Mountains
Methodology: To investigate the history and types of rock paintings in the endangered Holan Mountains. A modern redesign based on the original motifs so that they can continue to be disseminated and used in contemporary times.
Results: The design was presented and a digital art festival was carried out in Holan Mountains, which succeeded in making more people aware of the culture and many bought souvenirs of the design. - ئیلهام
- Holan mountain rock painting is a precious ancient civilization heritage of China. Nowadays, due to environmental reasons, it is gradually disappearing, but many people still don't know its existence. Therefore, I have planned a digital art festival of Holan Mountain with the theme of across. The main visual performance of this festival is to redesign the rock paintings digitally as a kind of digital protection, so that they can be spread and applied in the contemporary era and play the contemporary value of ancient culture.
- ماوەی پڕۆژە
- The project starts in Hangzhou in March 2021, will be completed in Hangzhou in April 2021 and will be presented in Helan Mountain, Ningxia in May 2021
- ڕێڕەوی کارکردن
- Different motifs can be seen with different viewing angles of the poster. The traditional Holan Mountain motif and the modern Holan Mountain motif keep disappearing and reappearing as the perspective changes. This expresses the concept of an ancient civilisation disappearing and transforming into a new form, and the new form inheriting the ancient civilisation.
- ئەندامانی تیم
- Creative Director: Xuguang Zhu
Designer: Chao yang
Designer: Yiyang Li
Designer: Yilin Wang
سپۆنسەرکراو
لە Designers.org دەرەوە بگەڕێنە
بەرهەمەکان، خزمەتگوزارییەکان و دەرفەتەکان لە هاوبەشە ڕیکلامییەکانمان بدۆزەرەوە.
زیاتر بگەڕێ
دیزاینە پەیوەندیدارەکان
دیزاینی خەڵاتگرتووی زیاتر لە هەمان بەش بگەڕێ، بە پێی شایستەیی هەڵبژێردراون.
