Stories of Communication Sêwirana Nasnameya Brendê by Mengyi Xie

Stories of Communication Sêwirana Nasnameya Brendê by Mengyi Xie is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Tuncîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

TuncGrafîk· 2022

Stories of Communication Sêwirana Nasnameya Brendê

by Mengyi Xie

Client: School of Communication, East China Normal University

Xelata A' Design Award a Tuncîn Winner in Grafîk Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Stories of Communication Sêwirana Nasnameya Brendê

Çîrokên Ragihandinê sêwiranek nasnameya dîtbarî ye ku bo saliyada panzdehan a zanîngehek a beşê ragihandinê hatiye afirandin. Logoya sereke wêneyeke geometrîk e ku li ser hejmara 15 hatiye avakirin. Ji logoya sereke, malbatek ji 100 lêjne-logoyan (sub-logo) hatiye pêşxistin. Her lêjne-logoyek çîrokek, îcadek an destpêşxerîyek ji dîroka ragihandinê pêşkêş dike, ji werîsên girêdayî yên ku di serdema pêş-dîrokî de dihatin bikaranîn, heta rojnameya yekem û torê cîhanî ya fireh (world wide web). Bi rêza kronolojîk hatine rêzkirin, lêjne-logo li ser poster, vexwendname, pirtûkçe, pêşangehên şûnwaran û diyariyên bîranînê hatine bicihkirin.

The Recognition

About the Xelata A' Design Award a Tuncîn

Stories of Communication Sêwirana Nasnameya Brendê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Stories of Communication Sêwirana Nasnameya Brendê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Stories of Communication Sêwirana Nasnameya Brendê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Dimensions & Packaging: There were all kinds of size for the physical application products in this project.
Tags: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Production Technology: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Design Challenge: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Research: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspiration: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Project Duration: The project was in Shanghai.
Operation Flow: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Team Members: Mengyi Xie