Frank and the Frog Primary Function: پەرتووکی وێنە by Bence Meszaros

Frank and the Frog Primary Function: پەرتووکی وێنە by Bence Meszaros is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Zîvîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

ZîvGrafîk· 2022

Frank and the Frog Primary Function: پەرتووکی وێنە

by Bence Meszaros

Client: Bence Mészáros

Xelata A' Design Award a Zîvîn Winner in Grafîk Category

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Colors

The Design

About Frank and the Frog Primary Function: پەرتووکی وێنە

Book Text: فرانک و بۆقەکە پەرتووکێکی وێنەیی مندااڵانەیە دەربارەی لەدەستدان و یادەوەری. چیرۆکەکە بەدوای فرانکدا دەڕوات، کوڕێکی گەنج کە ڕۆژێکیان خەبەری دەبێتەوە و ناتوانێت داپیرەی بدۆزێتەوە. فرانک ماڵ بەجێدەهێڵێت بۆ گەڕان بەدوایدا و لەگەڵ بۆقێک دەبینێت کە دەبێتە هاوڕێ و یارمەتیدەری. لە کۆتایی گەشتەکەدا، فرانک دەبینێت کە داپیرەی لە شوێنێکی سەلامەت و ئارامدایە، و ماڵئاوایی لێدەکات. پەرتووکەکە دوازدە لاپەڕەی وێنەکێشراوی هەیە کە لە چەپەوە بۆ ڕاست دەڕۆن، و لاپەڕە ڕووبەڕووەکان بە پێچەوانەیی جووتکراون. هێڵکاری و ڕووکارە دەستکردەکان بە شێوەیەکی دیجیتاڵی پێکهاتوون و ڕەنگکراون.

The Recognition

About the Xelata A' Design Award a Zîvîn

Frank and the Frog Primary Function: پەرتووکی وێنە xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Frank and the Frog Primary Function: پەرتووکی وێنە karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Frank and the Frog Primary Function: پەرتووکی وێنە afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Frank and the Frog is designed to give an escape world to anybody who needs to find peace after losing a beloved one. The book tells the story of a little kid called Frank, who wakes up one day and can't find his Granny. Frank decides to leave his home to find Granny and bring her home. During his journey, he meets a frog, who becomes his friend and helps him through the adventures. In the end, Frank sees Granny is in a safe and peaceful place; he decides to say goodbye and let her go.
Dimensions & Packaging: Width 300 mm x Depth 15 mm x Height 300 mm
Tags: illustration, picturebook, children, book, bookdesign, childrenbook
Production Technology: Mixed media. Manual linework and textures, digitally composed and colourized.
Design Challenge: The hardest part was, of course, how to bring the topic of death into the picture book in a kid-friendly way. Another thing I had to consider during the development phase was that even though I always spend a lot of time thinking about death, I never had an intimate experience with it. So I wanted to be respectful with this topic.
Research: RESEARCH ABSTRACT**:
A big part of my research was to find the right mentor for Frank.
I was looking into different mythology characters, symbols, characters from my life, etc. When I find frogs, I immediately fall in love with the idea. I think they are visually exciting; frogs are travellers, and they can travel through lands, through the water. In the shaman culture, frogs as totem animals have the power of transformation and travelling between the human world and the spirit realm.
Inspiration: My main goal with this picture book was to tell a story and tackle a topic that is not that common in children's literature. A topic that was hard to understand when I was a kid and had me confused for a long time. The subject of death.
I am lucky to have all four of my grandparents alive and know them, but this is a rare phenomenon in my environment. Many people lose their grandparents during their childhood. The base idea comes from my childhood: I was always (and still am) scared of what would happen when my grandparent won't be here anymore.
Project Duration: The project started in June 2021 in Helsinki.
Operation Flow: This picturebook has 12 fully illustrated pages. All the pages have a left-to-right flow, leading the eyes of the reader to the next page. The spreadsheets next to each other are designed to pair up based on different contrasts: e.g., on one page, when the composition is complex, then on the next page, the layout is minimal, or when Franks is high up in the sky, on the next page he goes deep under the ocean.
Patents: Copyright 2022 by Bence Mészáros
Written by Barnabás Csukás, based on an original story by Bence Mészáros
Team Members: Designer, Illustrator: Bence Mészáros
Writer: Barnabás Csukás
Image Credits: Creator Bence Mészáros, Frank and the Frog