Rely on Hydrogen Peywendî Bikin bi Hîdrojenê لەلایەن Guangzhou Cheung Ying Design Co. Ltd.

دیزاینی Rely on Hydrogen Peywendî Bikin bi Hîdrojenê لەلایەن Guangzhou Cheung Ying Design Co. Ltd. خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2022 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

TuncGrafîk· 2022

Rely on Hydrogen Peywendî Bikin bi Hîdrojenê

لەلایەن Guangzhou Cheung Ying Design Co. Ltd.

کڕیار: Guangzhou Cheung Ying Design Co., Ltd.

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #137134

بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Rely on Hydrogen Peywendî Bikin bi Hîdrojenê

Nasnameya Rely on Hydrogen nasnameyek korporatîf e ku ji bo pargîdaniyek ku berhemên tenduristiyê yên ava hîdrojenê pêş dixe hatiye afirandin. Logo ji tîpên çînî hatiye avakirin, ku ji xetên çerxa berhemê û ji wênegrafên hexagramê yên avê yên kevneşopî yên çînî îlham girtiye. Stûrahiya tîpan û şibaka xêzikan yekgirtî ne, ji ber vê yekê şikl zelal û hevseng dimînin. Xêzên şêlû û goşeyên gilover taybetmendiyek aram û nûjen didin nasnameyê. Gewrê tund û zerê geş rengên bingehîn in. Nasname bi formata vektorê hatiye xêzkirin ji bo çapê, medyaya dîjîtal û valahiyên hundir.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Rely on Hydrogen Peywendî Bikin bi Hîdrojenê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Rely on Hydrogen Peywendî Bikin bi Hîdrojenê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Rely on Hydrogen Peywendî Bikin bi Hîdrojenê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Due to the large visual difference in the glyph structure of the brand's Chinese name, in order to ensure the recognition quality and aesthetics of the text, the thickness of the Chinese characters and the inclination of the strokes were unified in the design and execution, so that the strokes of the Chinese fonts have a tight and appropriate structure and a uniform white color. Even, sloping lines convey the brand's aggressive attitude, while rounded corners convey gentleness and tolerance. The smooth and orderly lines make the overall vision more personal and fashionable, giving the brand new temperament and connotation.
قەبارە و پاکێج: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
تاگەکان: Logo, Branding, Visual Identity, Graphic Design, Interior Design
تەکنەلۆژیای بەرهەمهێنان: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
هەڵەنگاندنی دیزاین: The key challenge was convincing clients to take a bolder design direction. Through many discussions, the client recognized the potential of the project and had the courage to go beyond the conservative culture of the industry. How to rationally arrange the new visual elements and space, so that the product can produce the best display effect in a limited space, to let the experiencer have a deeper understanding of the brand from all aspects.
توێژینەوە: The study found that as contemporary young people gradually become the main force of consumption, their attention to personalized health products is also increasing, and they understand the visual and cultural output of brands. Therefore, 'Rely On Hydrogen', which is deeply engaged in the fields of big health and hydrogen molecular medicine, needs to redefine the differentiated attributes of its brand identity to connect its past and future. And accept cultural differences in various regional markets to convey the brand's corporate culture and style.
ئیلهام: Rely On Hydrogen is a high-tech enterprise focused on the field of biotechnology and aim at the R&D of hydrogen water health care products. After sufficient research, the brand logo is designed in the form of Chinese characters, inspired by the circuit lines of the product and the traditional Chinese water hexagram graphics. In the creative execution, the commonality of 'lines' between each other is extracted and visually integrated to create a visual system with brand attributes and personality.
ماوەی پڕۆژە: The project started in March 2021 in Guangzhou and finished in May 2021 in Guangzhou, and was exhibited in June 2021 in Guangzhou.
ڕێڕەوی کارکردن: The new brand colors have also been carefully selected, with extreme gray and bright yellow as the main colors, injecting a touch of warmth into the brand, which reflects the protection the product brings to consumers, and intuitively shows the company's vision and culture. The new brand image runs through the plane vision and space display with 'lines', and its line tension with a certain degree of expansion not only balances and coordinates all areas of the exhibition hall, but also allows a more complete interpretation of the new brand concept and visual extension.
ئەندامانی تیم: Creative Director: Zhiji Dong
Designer: Lu Gu