Can You See the Music Nasnameya Dînamîk by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Zîvîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

ZîvGrafîk· 2022

Can You See the Music Nasnameya Dînamîk

by Brand Bar Communications

Client: Franz Liszt Chamber Orchestra

Xelata A' Design Award a Zîvîn Winner in Grafîk Category

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Verified Award Winner

Verify Award Status for #137173

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Can You See the Music Nasnameya Dînamîk

Karê ku ji bo Orkestraya Odeyê ya Franz Liszt hatî afirandin, nasnameya marqeya dînamîk a muzîkê ye ku armanc dike ku xuyangiya dîtbarî ya orkestrayê vejîne. Afirînerên wê zimanek muzîkê ya alternatîf îcad kirine, ku pê re her melodiyek di nav rêza rêwerzên diyarkirî de were xuyang kirin. Nasname dihêle ku her endamê orkestrayê logoya xweya kesane ava bike, ku bi perçeya xweya bijare ya repertuwarê ve girêdayî ye. Digel vê yekê, ji ber serîlêdana sêwirana logoya xwerû ya pêşkeftî, tewra temaşevan jî dikare bibe beşek çalak a pêvajoya nûvekirina nasnameyê.

The Recognition

About the Xelata A' Design Award a Zîvîn

Can You See the Music Nasnameya Dînamîk xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Can You See the Music Nasnameya Dînamîk karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Can You See the Music Nasnameya Dînamîk afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tags: music-driven, dynamic, flexible, identity
Production Technology: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspiration: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Project Duration: The new identity was published in February, in Hungary.
Team Members: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions