Figura Nasnameسازی، دیزاینی پاکەتکردن by Anja Zambelli Colak

Figura Nasnameسازی، دیزاینی پاکەتکردن by Anja Zambelli Colak is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Hesinîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

HesinGrafîk· 2022

Figura Nasnameسازی، دیزاینی پاکەتکردن

by Anja Zambelli Colak

Client: Zambelli Brand Design

Xelata A' Design Award a Hesinîn Winner in Grafîk Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Figura Nasnameسازی، دیزاینی پاکەتکردن

Figura نasnameسازی و دیزاینی پاکەتکردنێکە بۆ کۆمەڵێک خۆراکی ناوچەی مەدیتەرانە، لەوانە کێکی هەنجیر، جوکلێت و زەیتی زەیتوون. ناسنامەکە لەسەر بنەمای وێنۆچکەیەکی هەنجیر دروستکراوە کە بە شێوەی بەلوونێکی ئاسمانی ڕازاوەتەوە، ئاماژەیەکە بۆ گەشتوگوزار و بۆ ڕەگوڕیشەی مەدیتەرانەیی دامەزرێنەری براندەکە. تۆنە زێڕین، مۆر و سەوزەکان نوێنەرایەتی پێکهاتە سەرەکییەکان دەکەن. نەخشی گەڵای هەنجیر، شەپۆل و پۆلکی ماسی یادی مەدیتەرانە دەهێننەوە. لەیبڵ و پاکەتی کاغەزی بە ڕەنگی پانتۆن لەسەر کاغەزی فێدریگۆنی چاپکراون، لەگەڵ زیادکردنی نەخشی زێڕین. ئەم دیزاینە بەرهەمەکان دەناسێنێت بە بازاڕی ئاسیا.

The Recognition

About the Xelata A' Design Award a Hesinîn

Figura Nasnameسازی، دیزاینی پاکەتکردن xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Figura Nasnameسازی، دیزاینی پاکەتکردن afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Figura Nasnameسازی، دیزاینی پاکەتکردن ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Dimensions & Packaging: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Tags: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Production Technology: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Design Challenge: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Research: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Inspiration: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Project Duration: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Operation Flow: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Team Members: Anja Zambelli Colak