Now کارکردی سەرەکی: هونەری بەرگی ئەلبووم by Yijia Xie

Now کارکردی سەرەکی: هونەری بەرگی ئەلبووم by Yijia Xie is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Hesinîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

HesinGrafîk· 2022

Now کارکردی سەرەکی: هونەری بەرگی ئەلبووم

by Yijia Xie

Client: Yijia Xie

Xelata A' Design Award a Hesinîn Winner in Grafîk Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Now کارکردی سەرەکی: هونەری بەرگی ئەلبووم

دەقی کتێب: ناو بۆ گۆرانیبێژێک دیزاینکراوە کە شەش گۆرانیی ئەو باس لە خەون، گەشەکردن و خۆشەویستی دەکەن. لە ناونیشانی هەر گۆرانییەکەوە یەک پیتی چینی بەمانا وەرگیراوە، وەک گەردوون، باران، باوەڕ، چاو، مانگ و ئەستێرە. ئەم پیتانە بە شێوەی کۆلاژی دیجیتاڵی و کۆدکردنی زاینەرەوە تێکەڵ کراون. توخمە هەڵبژێردراوەکان دەخرێنە ناو بەرنامەیەکی کۆمپیوتەرەوە کە هەزاران گرافیکی جیاواز دروست دەکات، بۆیە هەر بەستەیەک بێهاوتایە. شێوازی چوارگۆشەکە ٤.٢٥ لە ٤.٢٥ ئینچە. پڕۆژەکە پێکهاتووە لە شەش دیزاینی بەرگ، کتێبێکی وشەکان و بەستەی ئەلبوومەکە.

The Recognition

About the Xelata A' Design Award a Hesinîn

Now کارکردی سەرەکی: هونەری بەرگی ئەلبووم xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Now کارکردی سەرەکی: هونەری بەرگی ئەلبووم afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Now کارکردی سەرەکی: هونەری بەرگی ئەلبووم ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
Dimensions & Packaging: Width: 4.25in X Height: 4.25in
Tags: Album Design, Graphic Design, Typography, Generative Coding, Print Design
Production Technology: Print Design / Digital Collage / package design / generative coding
Design Challenge: One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
Research: This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
Inspiration: Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
Project Duration: September 2021 - January 2022
Operation Flow: I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
Team Members: Designer: Yijia Xie