Bank of England هەویەتی بینراوی لەلایەن Matteo Ruisi and Peter McCabe

دیزاینی Bank of England هەویەتی بینراوی لەلایەن Matteo Ruisi and Peter McCabe خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2022 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

ZîvGrafîk· 2022

Bank of England هەویەتی بینراوی

لەلایەن Matteo Ruisi and Peter McCabe

کڕیار: Bank of England

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Grafîk

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Bank of England هەویەتی بینراوی

دیزاین کردن بۆ بانکێکی ناوەندی واتای دۆزینەوەی هاوسەنگییەکە لە نێوان زانیاری تەکنیکی و هەستیار، دەرەنجامەکانی کارمەندان، پەیوەندییە گشتییە سەرنجڕاکێشەکان، و زنجیرەیەک لە ڕێنماییەکان. ئەمە ئاسان نییە بۆ بەدەستهێنان و لەسەر بنەمای داینامیکی ناوخۆیی ورد دامەزراوە. هەویەتی نوێ لەگەڵ ئەو کەسانەی کە بەکاری دەهێنن پەرەپێدراوە، بە هاوسەنگکردنی هەموو لایەنەکانی پەیوەندییەکان. تەرکیز دەکاتە سەر گەیشتن بە گشتێکی بەرفراوانتر لەڕێگەی ڕێبازێکی دەستڕاگەیشتوو، پەیوەندیدار، ڕێکخراو و جیاواز. ئەم بنەما سەرەکییانە وەک ئاراستەی دیزاین بۆ هەموو سامانە بینراوەکان بەکارهاتوون.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Bank of England هەویەتی بینراوی xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Bank of England هەویەتی بینراوی karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Bank of England هەویەتی بینراوی afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
قەبارە و پاکێج: Not applicable
تاگەکان: Accessible, relevant, structured, distinctive, optimised, simple, balanced
تەکنەلۆژیای بەرهەمهێنان: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
هەڵەنگاندنی دیزاین: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
توێژینەوە: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
ئیلهام: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
ماوەی پڕۆژە: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
ڕێڕەوی کارکردن: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
ئەندامانی تیم: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
کرێدیتی وێنەکان: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.