Not Make Believe Kampanyaya Nîgarkirinê by Ciara Chapman

Not Make Believe Kampanyaya Nîgarkirinê by Ciara Chapman is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Hesinîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

HesinGrafîk· 2022

Not Make Believe Kampanyaya Nîgarkirinê

by Ciara Chapman

Client: Ciara Chapman Illustration

Xelata A' Design Award a Hesinîn Winner in Grafîk Category

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Colors

The Design

About Not Make Believe Kampanyaya Nîgarkirinê

Ev projeya nîgarkêşiyê bi mijara ku êşa kronîk ne Bawerî ye, dike. Wêneyên reng, tevn û karakteran bi hev re tên û peyamekê radigihînin. Di vê rêzefîlmê de bi giştî heft wêne hene. Leheng jinek ciwan e ku bi karakterên bi qalib û zelal dorpêçkirî ye. Rovî hene ku ji giya derdikevin û silhoeyên tarî û ronahiyê rengê derdorê xweştir dike. Peyama Hunerî ya her nîgarê bi sembolîzmê di her wêneyê de bi bînerê ve girêdide.

The Recognition

About the Xelata A' Design Award a Hesinîn

Not Make Believe Kampanyaya Nîgarkirinê xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Not Make Believe Kampanyaya Nîgarkirinê afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Not Make Believe Kampanyaya Nîgarkirinê ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This illustration project tackles the theme that Chronic pain is not make believe. The images are a combination of colours textures and characters that combine to communicate the major obstacles a person with chronic pain faces as a result of social perceptions and stigma. In total there are seven images one for each day of the week.
Dimensions & Packaging: N/a
Tags: Chronic pain, stigma, illustration, medical art, illustration campaign.
Production Technology: I created this project using Adobe Fresco on my iPad. I created some patterns to create texture and to separate the real from the imaginary.
Design Challenge: The hardest part of this project was to communicate the concepts around pain without turning the viewer off because of the subject matter. The titles of the images are: 1 Chronic Pain Is NOT Make Believe, 2 If You Could Feel What I Feel Even For A Moment 3 It’s Not You, It’s Me, I Miss Everything ! 4 Naysayers Bewares, 5 My Pain Is Vividly Real, 6 To Be Slowly Electrocuted (sciatica) and 7 Family Shields Me
Communication of these topics could reduce stigma. When your body is at its lowest point, it doesn’t need to be stepped on.
Research: This is a conceptual project so the images are all broken down by the eye. The foxes represent family and those closest to me surfacing from the grass below. The animals have a pattern derived from the houndstooth pattern and where this pattern appears represents the imaginary or ‘make believe’. Silhouettes are a means of showing how we often see the world in black and white and the girls in the images look like children because of the loss of independence chronic pain causes.
Inspiration: Following an accident a few years ago my body was left with Chronic Pain. It is something that takes over and changes every aspect of your life. Time is spent weighing the pros and cons of every move I make, to discern whether or not the movement is worth the pain that follows. On top of this life changing event I along with every other pain sufferer must face the stigma of weakness and the various negative perceptions society has about chronic pain. When support is needed stigma is oftentimes the only thing available.
Project Duration: This campaign was part of my Instagram posts in March 2022. I created an online exhibition for this campaign via Instagram to reach as many people as possible through chronic pain and illustration hashtags.
Operation Flow: These artworks connected very well with the target audience. There are seven images so one image was posted online each day for a week. The images communicate the negatives of chronic pain and how constant pain can affect us. The invisible nature of chronic pain can be very lonely so artwork that reflects these feelings can provoke a very intense response from the viewer.
The themes are:
Chronic pain is not make believe
Naysayers
It’s not you, it’s me, I miss everything
If only you could feel what I feel, just for a moment.
My back pain is vividly real
Family shields
Sciatica is like a slow electrocution
Image Credits: All works by Ciara Chapman