Half Production Nasnameya Brand by Chin Hock Cong is a highly esteemed winner of the very prestigious 2022 Xelata A' Design Award a Tuncîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

TuncGrafîk· 2022

Half Production Nasnameya Brand

by Chin Hock Cong

Client: Creator Design Studio

Xelata A' Design Award a Tuncîn Winner in Grafîk Category

11,393

Verified Award Winner

Verify Award Status for #140291

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Half Production Nasnameya Brand

Half Production stûdyoyek wênekêşî û vîdyogiriyê ye. Hevsengiya di navbera ronahî û siyê de tiştek e ku ew her gav lê digerin. Di vê navberê de, ev jî bi felsefeya wan a jiyanê re li hev tê. Têgihiştina hevsengiya di navbera nîv û tijî de, mîna dilnizmbûn û hînbûnê ye, hevsengiya di navbera fonksiyon û afirîneriyê de. Logo ji çalakiya rijandina avê îlhama xwe digire. Dema ku cama tije ye, cîhek ji bo çêtirkirinê tune. Çalakiya rijandina avê tiştek xuya dike ku em lê digerin. Nefsbiçûk bin û hîn bibin.

The Recognition

About the Xelata A' Design Award a Tuncîn

Half Production Nasnameya Brand xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Half Production Nasnameya Brand tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Half Production Nasnameya Brand pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.

Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form.
Tags: Branding, Graphic Design, Visual Identity
Production Technology: Visual Identity Design.
Design Challenge: The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
Research: Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
Inspiration: Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.

The logo is inspired by the action of pouring the water.
Project Duration: The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
Operation Flow: Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
Patents: Copyrights belong to Creator Design Studio, 2021-2022.
Team Members: Chin Hock Cong
Image Credits: Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021