دیزاینی Hair For Hope Cancer Care Initiative بانگەشەکردن لەلایەن Onedor Co. Ltd. خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2023 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Civakî.
TuncCivakî· 2023
Hair For Hope Cancer Care Initiative بانگەشەکردن
لەلایەن Onedor Co. Ltd.
کڕیار: Onedor Co. Ltd.
خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Civakî
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #141480دیزاینەکە
دەربارەی Hair For Hope Cancer Care Initiative بانگەشەکردن
قژ بۆ هیوا بۆنەیەکی خێرخوازانەی بەخشینی قژە کە لەلایەن بنکەی هیوا بۆ چاودێری شێرپەنجە بۆ ڕزگاربووان لە شێرپەنجە دامەزراوە. ئەم بۆنەیە زۆرترین کاریگەری لە فێرکردنی گەنجان دەربارەی کردنی چاکە گشتییەکان هەیە. تیمەکە خزمەتگوزاری و ناسنامەکەی دیزاین کردووە بۆ بەهێزکردنی پەیوەندی و ئەزموونی لەگەڵ بەشداربووان. لە داهاتوودا، ئەم هەنگاو و ناسنامەیە دەبێتە هێمایەک بۆ بانگهێشتکردن بۆ کردار بۆ ئەوەی ڕزگاربووانی شێرپەنجە ئەزموونەکانیان بەشبکەنەوە و نەوەی گەنج کاربکەن و شەپۆلی کاریگەری دروست بکەن بۆ سوودی کۆمەڵگا. تۆ دەتوانیت ببیتە هیوای کەسێک.
پێناسەکردن
دەربارەی Xelata A' Design Award a Tuncîn
Hair For Hope Cancer Care Initiative بانگەشەکردن xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Hair For Hope Cancer Care Initiative بانگەشەکردن tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Hair For Hope Cancer Care Initiative بانگەشەکردن pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.
Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently. - قەبارە و پاکێج
- The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.
In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals. - تاگەکان
- Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
- تەکنەلۆژیای بەرهەمهێنان
- The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
- هەڵەنگاندنی دیزاین
- In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
- توێژینەوە
- The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.
The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized. - ئیلهام
- Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.
The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit. - ماوەی پڕۆژە
- The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
- ڕێڕەوی کارکردن
- This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
- پەتێنتەکان
- N/A
- ئەندامانی تیم
- HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR
ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist - کرێدیتی وێنەکان
- Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.
سپۆنسەرکراو
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