Re Form Kompleta Zêrresazî by Chow Tai Fook Jewellery Creative Centre

Re Form Kompleta Zêrresazî by Chow Tai Fook Jewellery Creative Centre is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Tuncîn in Dîzayna Zêrînatiyan Competition Category.

TuncZêrînatî· 2023

Re Form Kompleta Zêrresazî

by Chow Tai Fook Jewellery Creative Centre

Client: Chow Tai Fook Jewellery

Xelata A' Design Award a Tuncîn Winner in Zêrînatî Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Re Form Kompleta Zêrresazî

Re:Form komplekek zêrresazî ye ku ji sê gustîlkên xilîtok û zincîrekê pêk tê. Gustîlkên xilîtok bi gelemperî perçeyên veşartî ne ku ji bo sererastkirina dirêjahiya gerdenî û bazinan tên bikaranîn. Re:Form gustîlka xilîtok dike hêmana sereke ya sêwiranê. Her gustîlk dikare li her deverê li ser zincîrê bê danîn, ji ber vê yekê bikarhêner dikare gerdenek, bazinek an rêxistinên din ava bike. Zincîreke 36-înçî zêdetirî 120 kombînasyonan pêk tîne, di heman demê de zincîreke 18-înçî bi kêmanî 90 kombînasyonan pêk tîne. Kompleta vê sêwiranê bikarhêner vedixwîne ku wek hevbeşdarê afrandinê tevbigere û paşguhkirina şêwazek sade û berdewam piştgirî dike.

The Recognition

About the Xelata A' Design Award a Tuncîn

Re Form Kompleta Zêrresazî xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Re Form Kompleta Zêrresazî tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Re Form Kompleta Zêrresazî pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
Design Challenge: Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
Inspiration: In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.

The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator.
Operation Flow: Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
Team Members: Chow Tai Fook Jewellery Creative Centre
Image Credits: Chow Tai Fook Jewellery Creative Centre

Read the Press Release