Mohanii Nasnameya Brandê لەلایەن Wei Sun

دیزاینی Mohanii Nasnameya Brandê لەلایەن Wei Sun خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2023 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

ZîvGrafîk· 2023

Mohanii Nasnameya Brandê

لەلایەن Wei Sun

کڕیار: DOTONE Brand Design

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Grafîk

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #142914

بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Mohanii Nasnameya Brandê

Mohanii nasnameyeke brandê ye ku ji bo markeyeke modayê hatiye afirandin ku koka wê di çanda rojhilatî de ye. Logo li ser tîpên latînî hatiye avakirin, ku dengekî sade û navneteweyî dide brandê. Tîpa M sembola bingehîn e û îşaretê bi hibrê dike, ku nîşanê bi xetatiya çînî ve girê dide. Formên serîf û xetên dorhêlê bi hev re hatine berhevkirin û ji nû ve hatine şîrovekirin. Tîpên M û H hatine xurtkirin, di heman demê de tîpên din hatine kêmkirin, da ku qatên dîtbarî pêk bên. Sembol dikare were dubarekirin, ji hev were veqetandin û ji nû ve were berhevkirin, û dikare li ser her navgînekê were bikaranîn.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Mohanii Nasnameya Brandê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Mohanii Nasnameya Brandê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Mohanii Nasnameya Brandê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
قەبارە و پاکێج: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
تاگەکان: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
تەکنەلۆژیای بەرهەمهێنان: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
هەڵەنگاندنی دیزاین: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
توێژینەوە: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
ئیلهام: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
ماوەی پڕۆژە: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
ڕێڕەوی کارکردن: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
پەتێنتەکان: All copyrights DOTONE Brand Design,2020
کرێدیتی وێنەکان: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020