دیزاینی Italian Capital of Culture Kampanyaya Logo Û Destpêkirinê لەلایەن Akomi خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2023 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

ZîvGrafîk· 2023

Italian Capital of Culture Kampanyaya Logo Û Destpêkirinê

لەلایەن Akomi

کڕیار: Municipalities of Brescia and Bergamo

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Grafîk

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #143502

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Italian Capital of Culture Kampanyaya Logo Û Destpêkirinê

Yek logoya ku ji hêla du bajarên cihêreng ve hatî parve kirin (Bergamo û Brescia, wekî sala 2023-an Paytexta Çandê ya Italiantalî yekbûyî) ji çanda pop-ê hatî îlhama kirin û ji bo ku di nav demê de pêşve bibe hatî çêkirin. Tevahiya geometrî li ser xêzkirina hêmanên xêzik ên bi qalindahiya domdar, îlhama xwe ji çîpên avahîsaziyê yên ku her du bajar jê re baş têne nas kirin, bi mebesta hilweşandina stereotipek bajarên pîşesaziyê û pîrozkirina berxwedana wan di dema pêla yekem a covid-19 de ye. Hêmana sor a îkonon ne tenê di heman demê de 3 û B ye, lê di heman demê de dikare wate û şeklên cihêreng jî werbigire.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Italian Capital of Culture Kampanyaya Logo Û Destpêkirinê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Italian Capital of Culture Kampanyaya Logo Û Destpêkirinê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Italian Capital of Culture Kampanyaya Logo Û Destpêkirinê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
قەبارە و پاکێج: Minimum height of the logo: 10 mm
تاگەکان: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
تەکنەلۆژیای بەرهەمهێنان: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
هەڵەنگاندنی دیزاین: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
توێژینەوە: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
ئیلهام: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
ماوەی پڕۆژە: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
ڕێڕەوی کارکردن: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.