Scaling Inc Nasnameya Marka لەلایەن Yanming Chen

دیزاینی Scaling Inc Nasnameya Marka لەلایەن Yanming Chen خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2023 Xelata A' Design Award a Hesinîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

HesinGrafîk· 2023

Scaling Inc Nasnameya Marka

لەلایەن Yanming Chen

کڕیار: Scaling Inc

خەڵاتگری Xelata A' Design Award a Hesinîn لە پۆلی Grafîk

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #143781

بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Scaling Inc Nasnameya Marka

Scaling Inc nasnameyek marka ye ku ji bo pargîdaniyek medyayê hatiye sêwirandin. Logo ji latîsek matrîksê ya yekane pêk tê ku ji pênc şeklên şeşgoşeyî hatiye avakirin. Şeşgoşeya navendî pargîdaniyê nîşan dide û di nav latîsê de tê ronîkirin. Şeşgoşeyên nerêkûpêk xuyangek mîna diranên çerxê û mêşhingiv didin nîşanê. Nasname li ser kombûnên nivîsarê, posteran, dîwarpoşan û çenteyan ji bo kampanyayên hem serhêl û hem jî derhêl hatiye bicihkirin. Rengên zindî û şêwazên geometrîk ên hêsan piştî hevpeyivînên koma balê û lêkolînên fireh hatin hilbijartin. Sêwiran karîgerî, guncaneke bilez û mezinbûnê îfade dike.

پێناسەکردن

دەربارەی Xelata A' Design Award a Hesinîn

Scaling Inc Nasnameya Marka xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Scaling Inc Nasnameya Marka afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Scaling Inc Nasnameya Marka ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Scaling Inc is a cutting-edge media company that utilizes scalable technologies and novel tools to generate advertisements and marketing campaigns. The logo design is composed of polygon-shaped lattices. In this case, the campaign for Scaling includes stationery set design, poster design, and other accessory designs. The design of gear-feeling matrix lattices with a hexagon dot in the middle illustrates that SCALING is a team player that values the benefits of all members within its network and provides win-win opportunities to its clients.
قەبارە و پاکێج: The Scaling logo was created by using Adobe Illustrator and Photoshop. The design is adapted in web and print ads, such as stationery sets, posters, wallpaper, bags, etc. They can efficiently make online and offline campaigns with their unique and vivid design.
تاگەکان: Branding, Campaign, Modern, Geometric, Logo, Packaging, Visual Identity, Graphic Design
تەکنەلۆژیای بەرهەمهێنان: Photoshop, Illustration, and Digital Design
هەڵەنگاندنی دیزاین: Scaling wants to reflect its characteristics and objectives through graphics. The challenge is how to send the correct message effectively. First, the logo itself demonstrates the four cornerstone values of Scaling. Then the choice of gear-like bee shape and the digital network/hive, made by repetitions of logo and shown on accessories, convey the idea of Scaling playing a key role within the network and brings solid services/products to its customers just like bees in a hive and gears in a machine.
توێژینەوە: The research is conducted around the study of the Scaling Inc case. The objective is to design the logo that helps build brand identity and recognition. The research methodology is based on a combination of waterfall and agile styles. The combined methods enabled me to gradually accomplish the objective by repeating the waterfall model on each more minor phase of the agile model. With the information given about the Scaling Inc case, the design was revised like software updates to match the need of Scaling Inc better and eventually perfect itself. Further data collection was conducted through focus group interviews and large-scale surveys with participants of target audiences and company affiliates. The result indicated that simple graphics like polygons and futuristic icons that relate to technology were most popular. Based on the research results, the design was finalized and received positive feedback, mainly about how the logo reflects the company objective and helps attract target clients.
ئیلهام: The overall design focuses on identifying and emphasizing the meaning of scaling at Scaling Inc. Scaling represents efficiency, adaptability, fast growth, and novelty. The logo design is a single matrix lattice composed of five hexagons. The central hexagon represents the company itself standing out and getting highlighted. Moreover, the choice of non-regular hexagon shape is to make the lattice into a gear-like bee form which both emphasizes the values of Scaling Inc and its goal to create benefits for everyone within the network.
ماوەی پڕۆژە: The project starts on June 1st, 2022, in the United States of America
ڕێڕەوی کارکردن: In the media company field, creating a good campaign must understand who the audience is and what the audience wants. Based on focus group interviews and large-scale surveys, vivid colors and unique patterns could attain more attention from target users and portray the characteristics of the company. The overall design offers the audience a sense of simple, straightforward, avant-garde, and futuristic connection to the brand, representing the Scaling and its products.
کرێدیتی وێنەکان: Yanming Chen