Tgl Nasnameya Marqeya Tgl لەلایەن Wei Sun

دیزاینی Tgl Nasnameya Marqeya Tgl لەلایەن Wei Sun خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2023 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

TuncGrafîk· 2023

Tgl Nasnameya Marqeya Tgl

لەلایەن Wei Sun

کڕیار: DOTONE Brand Design

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk

11,009

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #143895

بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Tgl Nasnameya Marqeya Tgl

TGL ji bo zarokan platformeke lêkolîn û perwerdeyê ye. Ew pêwendiya bikêrhatî û rêbazên hînkirina balkêş qebûl dike. Logo hummingbird wekî hilgirê bîranîna marqeyê bikar tîne. Ew sembolên dîtbarî yên sade û saf bikar tîne da ku wêneyek marqeya dewlemend û balkêş biafirîne, di heman demê de IP-ya marqeya cihêreng diafirîne, ku marqeyê bi taybetmendiyên însanî ve girê dide, bi zarokan re bêtir danûstendinê dike û têkiliyên hestyarî saz dike. Bikaranîna giştî ya zimanê dîtbarî ya rengîn a dewlemend dengek zindî, ciwan û dostane radigihîne.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Tgl Nasnameya Marqeya Tgl xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Tgl Nasnameya Marqeya Tgl tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Tgl Nasnameya Marqeya Tgl pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Tgl is a research and education platform for children. It advocates teaching through novel and interesting activities, and selects hummingbirds as the carrier of brand memory. The logo uses simple and pure visual symbols to create a rich, interesting and memorable brand image. The brand IP takes the hummingbird as a figurative image memory, and at the same time establishes a brand-new, three-dimensional character image. Through the role switching in different scenes, it has more interaction with the children and establishes an emotional connection.
قەبارە و پاکێج: The actual production size of the logo is at least 4cm in width x 1.2cm in height. According to the information provided by customers, the specifications are set in equal proportions in the application of specific materials, which is convenient for customers to use and extend to actual production.
The brand IP is customized offline as a character doll with a height of about 25cm.
تاگەکان: Brand Design, Logo Design, Brand Identity, Education, IP Design
تەکنەلۆژیای بەرهەمهێنان: The simple shape of the logo can be applied to the presentation of different media. Brand IP uses the form of online plane or 3D model to output content, and offline uses metallic paint color and resin material to realize.
هەڵەنگاندنی دیزاین: How to incorporate the hummingbird shape into the logo and achieve creative expression was our biggest challenge. After repeated attempts and research, the first letter "T" of the brand was finally perfectly combined with the hummingbird shape, forming a unique logo that is simple, interesting and unique to the brand.
توێژینەوە: Tgl is a research and education brand for children. It outputs emotional value to users by creating warm content, and at the same time, it can bring colorful fun and immersive experience to users, and improve users' freshness and satisfaction in course activities. . Therefore, the brand needs to establish a diversified brand vision, turn the brand concept into a visualization, and establish an effective role IP for emotional interaction.
ئیلهام: The logo design combines the first letter "T" with the graphic of the hummingbird to strengthen the cognition of the symbol and brand association; the brand IP is based on the prototype of the hummingbird, combined with the concept of "pilot" for anthropomorphic refining and shaping to express the brand spirit of curiosity and exploration. The open wings of the brand IP mean that the brand will lead children to embrace a better future. The brand as a whole uses a rich color visual language to convey a lively, youthful and friendly tone.
ماوەی پڕۆژە: The project started in April 2021 in Shenzhen and completed in December 2021 in Shenzhen.
ڕێڕەوی کارکردن: The simple logo can save the communication cost for the brand. Hummingbird, as the carrier of brand memory, creates a visual symbol with exclusive brand.
Brand IP is a derivative of the brand, which can realize various forms of creative extension across fields, enhance the interaction between the brand and user objects, convey the humanistic care of the brand, and enhance the core competitiveness of the brand.
پەتێنتەکان: All copyrights DOTONE Brand Design,2021
کرێدیتی وێنەکان: Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021