Super Ego Hunera Dîjîtal by Kutuko Studio

Super Ego Hunera Dîjîtal by Kutuko Studio is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Zîvîn in Dîzayna Grafîka Kompîturê, Modelkirina Sêalî, Tevnkirin û Renderkirinê Competition Category.

ZîvGrafîka Kompîturê· 2023

Super Ego Hunera Dîjîtal

by Kutuko Studio

Client: Kutuko Studio SL

Xelata A' Design Award a Zîvîn Winner in Grafîka Kompîturê Category

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Verified Award Winner

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Colors

The Design

About Super Ego Hunera Dîjîtal

Super Ego, projeyek hunerî ya ku çanda xerîdar û bandora medyaya civakî li ser mirovan satir dike. Proje armanc dike ku xwarina sûnî ya egoyên mirovan bi riya ecibandin û şopînerên li ser platformên medyaya civakî yên wekî Instagram rexne bike. Dixwest ku nûnertiyek mecazî ya serlehengên nû yên civakê biafirîne, ku jiyana wan li ser zêdekirina ecibandin û şopîneran dizivire. Proje balê dikişîne ser Instagram, ku her wêneyek ku li serhêl hatî şandin wekî pêşangehek tê xuyang kirin ku bala bikarhêneran bikişîne.

The Recognition

About the Xelata A' Design Award a Zîvîn

Super Ego Hunera Dîjîtal xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Super Ego Hunera Dîjîtal karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Super Ego Hunera Dîjîtal afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
Dimensions & Packaging: 4960X7015 Pixeles, Tiff RGB
Tags: 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
Production Technology: For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
Design Challenge: The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
Research: Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
Inspiration: The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
Project Duration: The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
Operation Flow: Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
Patents: Kutuko Studio SL
Team Members: COMPANY:KUTUKO STUDIO
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
Image Credits: Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain