Beijing Happy Valley Rêzeya Îlustrasyonê by Wu Yao is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Zêrîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.
ZêrGrafîk· 2023
Beijing Happy Valley Rêzeya Îlustrasyonê
by Wu Yao
Client: Lichexg Technology
Xelata A' Design Award a Zêrîn Winner in Grafîk Category
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The Design
About Beijing Happy Valley Rêzeya Îlustrasyonê
Du nîgaran hewl didin ku gelek şêwazên wekî şêwaza Çînî ya Nû û Popê bi hev re bikin. Proje gelek hêman hene û sêwiraner hêvî dikin ku van hêmanan bi rengek maqûl û lihevhatî di nav heman pergala dîtbar de bi cih bikin. Şêweya sêwiranê ya din stûrtir e, digel berevajîkirina rengê ziravtir, li ser wê yekê ku temamiya wêneyê misoger dike û bandora dîtbarî ya mezintir ji mirovan re tîne. Sêwiranan gelek hewil dan ku du çîrokên mîtolojîk ên klasîk ên Qi Tian Da Sheng û Nezha Naohai berçav bikin û ji nû ve şekil bikin û wan bi hev re bikin yek.
The Recognition
About the Xelata A' Design Award a Zêrîn
Beijing Happy Valley Rêzeya Îlustrasyonê xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Beijing Happy Valley Rêzeya Îlustrasyonê vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Beijing Happy Valley Rêzeya Îlustrasyonê daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The two illustrations combine the new national style pop style and other styles and also visually subvert and reshape the traditional Qitian Great Sage and Nezha Naohai two classic fairy tales Because this project seems to me to have too many elements we hope to put these elements in the same visual system reasonably and harmoniously and we have made many attempts
- Tags
- Illustration design,Beijing ,Happy Valley ,Wuyao,harmonious
- Production Technology
- Three different pictures are presented in one picture and the three pictures are linked together The overall color of the picture is harmonious
- Design Challenge
- How to put the three pictures together harmoniously
- Research
- First of all I would like to thank Licheng Technology for its kind invitation which gives our studio the opportunity to participate in such an imaginative project At first when I saw their stage show plan I was immediately moved by their invitation Since then we have spent nearly two months to complete and polish this visual solution
- Inspiration
- This is an imaginative project The fusion of different styles will bring visual impact to people The color contrast will be more distinct on the basis of ensuring the integrity of the picture so that all elements have their own characteristics and are displayed in a picture in harmony
- Project Duration
- The project will start in Beijing in August 2022 and be completed in Beijing in October 2022
- Operation Flow
- The newly designed scene of light and shadow dance beauty story integrates the world's top technical means and equipment Create an all-round and immersive audio-visual feast for the audience and experience the wonderful experience of fantasy magic and fantasy in Beijing Happy Valley
- Team Members
- Original designer：Yao Wu
Illustration designer: yuchen Zhang
Illustration designer:boxing Xie
Graphic designer:ziyang Zheng
Graphic designer:huafeng Shi
Graphic designer:zhen Tan
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