Dagang Block Grafika Jîngehê by Youking Design

Dagang Block Grafika Jîngehê by Youking Design is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Hesinîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

HesinGrafîk· 2023

Dagang Block Grafika Jîngehê

by Youking Design

Client: Dagang Block

Xelata A' Design Award a Hesinîn Winner in Grafîk Category

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Verified Award Winner

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Colors

The Design

About Dagang Block Grafika Jîngehê

Ji bo ku sêwiranê li gorî adetên bajar û mirovan bêtir li hev bikin, sêwiraner bi domdarî li dîmenên cihêreng lêkolîn dikin, tevgera mirovan li hawîrdorê temaşe dikin, û nexşeyên sêwirana bandorker ji hev vediqetînin: wêneyê rawestgeha otobusê, postên stasyonê, baş. serpêhatî, deverên cixarekêşanê, astengên trafîkê, hwd. Ji perspektîfa ziyaretvanan ve analîzên kûr têne kirin da ku taybetmendiyên pîşesaziyên herêmî fam bikin. Di her hûrguliya bajêr de, çanda pîşesaziyê ya ku ji hêla hawîrdora fezayê ve hatî destnîşan kirin bi tevahî tê xuyang kirin da ku mêvanan zêde bike' tecrubeya fezayê.

The Recognition

About the Xelata A' Design Award a Hesinîn

Dagang Block Grafika Jîngehê xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Dagang Block Grafika Jîngehê afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Dagang Block Grafika Jîngehê ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is a new urban construction, with many infrastructure being built. The designer hopes to optimize the visual image of the city through a perfect visual system, while applying this visual image to various detailed facilities in the city, such as bus stops, stop posts, floors, manhole covers, etc., to provide a better visual effect for the entire city. He also attempts to re optimize various urban details in the design, achieving a more high-quality use effect.
Dimensions & Packaging: 7500mm(L) x 6000mm(W) x 2000mm(H)
28000mm(L) x 3000mm(W) x 3650mm(H)
1800mm(L) x 140mm(W) x 3200mm(H)
150mm(diameter) x 2mm(H)
700mm(diameter)
Tags: Urban Detail Experience Design, Signage, Graphic, Vision, Logo Design
Production Technology: Stainless steel, Paint baking process
Design Challenge: Due to the new urban construction, there is no underlying urban culture. Based on the definition of the area, in order to make the design more consistent with the city and people's usage habits, designers constantly explore various scenarios, observe people's behavior in the environment, and comb out effective transformation plans for travel: convert images into patterns, and apply them to the city.
Research: Urban detail experience design is a new design concept created by designers who have summarized their own advantages and specialties in years of research. It is a design method for the overall visualization and functionalization of all details of the city in the process of urban construction and transformation. It aims to enhance the detailed experience of each city, thus enriching the visitors' visiting and using experience, and continuously conveying and continuing the urban culture and human characteristics in the form of experience.
Inspiration: Dagang Block is a component of Nansha District, Guangzhou, and is defined as an intelligent manufacturing base during the construction of the new city. Combining intelligence, cloud technology, and the ocean and flower sea streamers that echo Guangzhou Nansha, we have designed a logo that meets the definition of its new city, and extended auxiliary environmental graphics to apply them to various facilities and equipment in the urban area, optimizing the visual image of the overall urban area, and improving the environmental visual effect of the project.
Project Duration: The project was designed in Shenzhen in May 2022.
Operation Flow: Setting up new public facilities through the image system can enhance the visitors' sense of environmental experience and create a deeper impression on the urban environment. Combine the improvement of people's livelihood facilities, municipal facilities and image system to save costs and improve the regional image.
Team Members: Designer: Zhong Cheng, Designer: Lang Shangfei, Designer: Feng Kexin
Image Credits: Photo # 1: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 2: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 3: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 4: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 5: Photographer Lang Shangfei, Zhong Cheng, 2022.
Video Credits: Zhong Cheng, 2022