Digital Human Platformа Weşana Zindî by Baidu Online Network Technology Beijing

Digital Human Platformа Weşana Zindî by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Zîvîn in Dîzayna Teknolojiyên Mobîl, Serlêdan û Nermalavê Competition Category.

ZîvMobîl· 2023

Digital Human Platformа Weşana Zindî

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

Xelata A' Design Award a Zîvîn Winner in Mobîl Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Digital Human Platformа Weşana Zindî

Mirovê Dîjîtal platformeke weşana zindî ye ku li ser teknolojiya zîrekiya destkirî hatiye avakirin. Ev platform piştgiriyê dide hilberîna mirovê dîjîtal, avakirina odeya weşana zindî û danûstandina mirov û komputerê. Pêşkêşkerên AI bîst û çar demjimêran rojê bê navber weşanê dikin, ku ev jî pêdiviya karmendên li cih û studyoyên fizîkî ji holê radike. Wêneyê her pêşkêşkerekê dikare li gorî nasnameya brandê bê guhertin. Dîmenên virtual ên cûrbecûr lêçûnên avakirinê kêm dikin û taybetmendiyên berheman û têgehên brandê pêşkêş dikin. Armanc ew e ku lêçûn û zehmetiya weşana zindî bê kêmkirin.

The Recognition

About the Xelata A' Design Award a Zîvîn

Digital Human Platformа Weşana Zindî xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Digital Human Platformа Weşana Zindî karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Digital Human Platformа Weşana Zindî afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
Tags: Live broadcast platform, AI anchors, Automatic live
Production Technology: Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
Design Challenge: Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
Research: With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
Inspiration: The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
Project Duration: Live on Baidu App in December 2022
Operation Flow: According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.