The Dark Side of the Moon Nameya Evînê لەلایەن Maria-Luisa Uth

دیزاینی The Dark Side of the Moon Nameya Evînê لەلایەن Maria-Luisa Uth خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2023 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

TuncGrafîk· 2023

The Dark Side of the Moon Nameya Evînê

لەلایەن Maria-Luisa Uth

کڕیار: Fortuna Design Studio

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk

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بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی The Dark Side of the Moon Nameya Evînê

The Dark Side of Moon nameyek evînî ye ku çîrokek evîna kevneşopî ya çînî vedibêje. Ev proje sêwirana çapê ya kevn a baş bi baldarî li ser celeb, nîgar, sêwirana grafîkî û materyalan pîroz dike. Pakêta nameyê vedibe û aliyê tarî yê heyvê xuya dibe. Name mîna çenteyek berîkê tê pêçandin, rêbazek pêçandî ya ji Japonya ku di sedsala 18-an de rê li Ewropayê girt û wekî rêbaza pêçkirina nameya evînê populer bû. Kaxeza hatî bikar anîn, ku dikare bê şikestin were çikandin û ku şefaf e, dihêle ku her du aliyên herfê dema ku li hember ronahiyê disekinin tevbigerin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

The Dark Side of the Moon Nameya Evînê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku The Dark Side of the Moon Nameya Evînê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. The Dark Side of the Moon Nameya Evînê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
قەبارە و پاکێج: Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
تاگەکان: graphic design, illustration, print, type design, package design
تەکنەلۆژیای بەرهەمهێنان: Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
هەڵەنگاندنی دیزاین: Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
توێژینەوە: As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
ئیلهام: In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
ماوەی پڕۆژە: started August in Hangzhou and finished November in Hangzhou
ڕێڕەوی کارکردن: Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
کرێدیتی وێنەکان: Qianli Ma, Maria-Luisa Uth