Old Town of Lijiang زنجیرەی وێنەکێشان by Ju Jijing is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Zîvîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.
ZîvGrafîk· 2023
Old Town of Lijiang زنجیرەی وێنەکێشان
by Ju Jijing
Client: Northeastern University of China
Xelata A' Design Award a Zîvîn Winner in Grafîk Category
Verified Award Winner
Verify Award Status for #148128The Design
About Old Town of Lijiang زنجیرەی وێنەکێشان
شاری کۆنی لیجیانگ زنجیرەیەکی وێنەکێشانە کە بۆ پێشکەشکردن و پاراستنی کەلتووری شارۆچکەیەکی دێرین لە چین دروستکراوە. وێنەکێشانەکان توخمەکانی میراتی کەلتووری، دیمەنە خۆجێییەکان و ڕەنگە چین چینەکان بە شێوازێکی نەتەوەیی نیشان دەدەن. هەر وێنەیەک بە سۆفتوێری دیزاینی ڤێکتەری بە قەبارەی ٨٠٠ لە ٨٠٠ میلیمەتر کێشراوە و بە تەکنەلۆژیای چاپکردنی کوالیتی بەرز بەرهەمهێنراوەتەوە. ئەم زنجیرەیە میراتی سروشتی و مرۆیی لیجیانگ بە زمانێکی بینراو کە گونجاوە لەگەڵ ئارەزووی سەردەم بەشدەکات. ئامانج بریتییە لە زیادکردنی هۆشیاری گشتی سەبارەت بە کەلتووری گوندی نەریتی و پاراستنی.
The Recognition
About the Xelata A' Design Award a Zîvîn
Old Town of Lijiang زنجیرەی وێنەکێشان xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Old Town of Lijiang زنجیرەی وێنەکێشان karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Old Town of Lijiang زنجیرەی وێنەکێشان afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
- Dimensions & Packaging
- Illustration:800mm(H)x800mm(W),150dpi, RGB.
- Tags
- Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
- Production Technology
- The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
- Design Challenge
- The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
- Research
- Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
- Inspiration
- Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
- Project Duration
- The project started in September 2022 and finished in January 2023 in China
- Operation Flow
- Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
- Team Members
- Designer:Ju Jijing，Art Director: Huo Kai
- Image Credits
- Ju Jijing, 2022
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