Uebaa Nasnameya Brandê لەلایەن Marcelo Ruis Vargas Martinelli

دیزاینی Uebaa Nasnameya Brandê لەلایەن Marcelo Ruis Vargas Martinelli خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2023 Xelata A' Design Award a Hesinîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

HesinGrafîk· 2023

Uebaa Nasnameya Brandê

لەلایەن Marcelo Ruis Vargas Martinelli

کڕیار: Laika

خەڵاتگری Xelata A' Design Award a Hesinîn لە پۆلی Grafîk

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Uebaa Nasnameya Brandê

Uebaa nasnameyeke brandê ye ku ji bo pargîdaniyeke ku hilberên zarokan çêdike hatiye afirandin. Ev nasname li ser çar raman ava bûye: bilîstok, fonksiyonel, domdar û estetîk. Ev ramanên bi rêya palêta rengên berfireh, wêne û pîktogramên tên diyarkirin. Zimanê dîtbarî berê xwe dide zarokan, lê ramanên brandê bi dê û bavan re diaxive. Ev pergal li ser pirtûkeke brandê ya 96 rûpelî, etîket, kart, kaxezên nivîsê, rûerdan, medyaya civakî û malperekê tê bicihkirin. Piraniya materyalên çapkirî bi rêya çapkirina offsetê bi rengên CMYK hatine hilberandin, û wêneyên jî bi awayê dîjîtal hatine çêkirin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Hesinîn

Uebaa Nasnameya Brandê xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Uebaa Nasnameya Brandê afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Uebaa Nasnameya Brandê ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Based on four pillars namely playful, functional, sustainable and aesthetic, the Uebaa brand manages to have its communication oriented towards the development of products that offer tangible benefits to its public. The pillars are graphically translated by an extensive palette of colors and illustrations that stimulate creativity and imagination. The brand Uebaa starts to communicate in an authentic way through its own and unmistakable visual elements, becoming a reference in its business segment.
قەبارە و پاکێج: Brandbook, format 180 x 180 mm, 96 pages. Tag, sheet format 50 x 90 mm, printed on offset paper 300 g/m2., 4X0 colors (CMYK). Card, sheet format 50 x 85 mm printed on offset paper 300 g/m2., 4X4 colors (CMYK).
تاگەکان: Branding, visual identity, brand identity, illustration
تەکنەلۆژیای بەرهەمهێنان: Most of the graphic materials were produced in offset in CMYK-scale colors. Original site development in PHP language. The illustrations were developed digitally.
هەڵەنگاندنی دیزاین: The brand language encountered significant implementation challenges. For it is a extensive identity system, with several elements of visual
identity and an extensive color palette, the brand book required detailed treatment of the rules and guidelines for use, especially in the integration of identity elements with typography. The line's sub-brands, Toca and Pingo, expanded the Uebaa business model, but also required restrictions on the integrated use with the parent brand.
توێژینەوە: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Uebaa brand.
ئیلهام: The Uebaa brand needed to find its own branding language, which would develop narratives for its final audience, children and their parents, building an affective connection with them. The tone of the brand's speech was rethought and a series of ludic narratives, illustrations and pictograms were created to bring Uebaa closer to its audience. Applied to surfaces, social media, stationery, the website and much more, the images are basis for the exposure of the fun and childlike spirit of the brand.
ماوەی پڕۆژە: The project started in June 2020 and finished in June 2022 in Sao Paulo, Brazil.
ڕێڕەوی کارکردن: The new brand identity project of the Uebaa brand allowed it to appropriate the universe of childlike language with authority, without incurring a model permeated with cliches. The brand identity uses illustrations to pragmatically exemplify its brand basis namely playful, functional, sustainable and aesthetic. The visual language is for children, but the brand basis aim to dialogue with parents.
ئەندامانی تیم: Ruis Vargas, Creative Director and Illustrator; Agnes Svilenov and Lorenzo Morelatto, graphic designers
کرێدیتی وێنەکان: Laika Design