Shazhou Youhuang Parka Çandî by Senem Cennetoglu

Shazhou Youhuang Parka Çandî by Senem Cennetoglu is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Zêrîn in Dîzayna Avahîsazî û Projeyên Emlakê Competition Category.

ZêrEmlak· 2023

Shazhou Youhuang Parka Çandî

by Senem Cennetoglu

Client: Senem Cennetoglu

Xelata A' Design Award a Zêrîn Winner in Emlak Category

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Verified Award Winner

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Colors

The Design

About Shazhou Youhuang Parka Çandî

Shazhou Youhuang li Zhangjiagang, li tenişta çemê Yangtze, li tenişta kompleksa kargeha heyî ye. Pîvana nû tesîsên ku ji hilberînê re xizmet dikin û di heman demê de dibin nîşanek mîmarî vedihewîne. Deverek tûrîzma pîşesaziyê, jîngehek bêhnfireh, ku li ser bingeha tevliheviya hêmanên mîmarî yên Jiangnan û abstraksiyonên mîmariya nûjen ên Chineseînî ye. Kolanek bazirganî ya cihêreng, bi fonksiyonên çandî yên nûjen, tesîsên pîşesazî yên nûjen, ku wê ji hêla aborî, civakî û mîmarî ve ronahiya bajêr dike.

The Recognition

About the Xelata A' Design Award a Zêrîn

Shazhou Youhuang Parka Çandî xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Shazhou Youhuang Parka Çandî vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Shazhou Youhuang Parka Çandî daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Located 90 minutes away from Shanghai, the site is adjacent to the existing factory complex in Zhangjiagang, along the Yangtze river.
The new plan includes facilities that are serving production while becoming an architectural landmark. An industrial tourism destination, a leisurely environment, based on a combination of Jiangnan architecture elements and the modern Chinese abstractions. A various commercial street, with modern cultural functions, innovative industrial facilities, making it economically, socially and architecturally the highlight of the city.
Dimensions & Packaging: Project Size (surface area of new / existing construction): New construction area: 24,000M2
Program(s):
1. Museum: 5000m2
2. Wine aging warehouse/ workshops: 6000m2
3. Traditional wine village exhibition: 1500m2
4. Restaurants: 5000m2
5. Retail/ shopping: 1500m2
6. Exhibition/ display: 2500m2
7. Tourism functions: 1000m2
8. Library: 1500m2
Tags: Industrial, tourism, culture, mixed use architecture, exhibition, museum, winery
Design Challenge: The project manifests the noble vision of "Shazhou Youhuang" as representative of the culture of yellow rice wine in Jiangnan to become a first-class brand, leading the industry with an architectural benchmark, otherwise historically known for sprawling warehouses and disconnected buildings strewn across the landscape.
From the abstraction of traditional architectural language and elements, the project reflects the memory of the iconic walls inspired by the historic hui style houses, water features and landscape elements, lane dimensions, signature colors of exterior facades and roofing details, openings, and rhythms…all reminiscent of the Jiangnan old town characteristics.
Inspiration: The biggest design inspiration was to demonstrate and protect the heritage of Chinese yellow rice wine while expressing the history, culture, and production techniques of the Su tradition. The project, a blend of traditional and abstract modern architectural features with distinct characteristics of yellow rice wine, is now a cultural, scenic spot, bringing generations of people together. A cultural experience, through a contemporary transition of the traditional experience, rich with heritage and poetic nostalgia.
Project Duration: Date of completion of construction: 2021.11
Date of completion of design work: 2018.11
Zhangjiagang, China
Patents: Product Name: Gate Tower of ShaZhou YouHuang Cultural Park
Registration number: 苏作登字-2021-F-00242097
Authors: Huang Tingming and Senem Cennetoglu
Creative Completion Date: 202-10-23
Category: Fine Arts
Copyright Owner: Jiangsu Zhangjiagang Brewing Co., Ltd.
Date of Registration: 2021-09-01
Image Credits: All images: Curtesy of Shazhou Youhuang Cultural Industry Development Co., Ltd. and
All images: Photographer Aaron&Rex