Animated Koopmans Logo ناسنامەی بازرگانی by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Zîvîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

ZîvGrafîk· 2023

Animated Koopmans Logo ناسنامەی بازرگانی

by Ruud Winder - Rebrandt

Client: Rebrandt

Xelata A' Design Award a Zîvîn Winner in Grafîk Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Animated Koopmans Logo ناسنامەی بازرگانی

Koopmans داوای لە Rebrandt کرد کە فراوانی بەرهەمەکانیان بە شێوەیەکی ڕوونتر بگەیەنێت. وشەی "چاپخانە" ئیتر نوێنەرایەتی ئەو کارانە ناکات کە ئەوان ئەیانکەن. بۆیە ئەم ناسنامە نوێیە نەک تەنها زمانێکی دیزاینی جوانی سەرنجڕاکێشە، بەڵکو ئامرازێکی ستراتیژی مارکێتینگیشە کە دەربڕینی فراوانی ئەو بەرهەمانە دەکات کە دەتوانن پێشکەشیان بکەن. Ruud Winder، سەرپەرشتیاری دیزاینی Rebrandt، دەیویست ڕەوشی کارکردنی دینامیکی ڕێکخراوەکە لە دیزاینەکاندا ڕەنگ بداتەوە. جووڵە بەرامبەرە بە هێمنی پێشبینیکراوی کۆمپانیایەکی چاپکردن، بە وردی دەبوو ئەو فراوانییە جەخت لێبکرێتەوە.

The Recognition

About the Xelata A' Design Award a Zîvîn

Animated Koopmans Logo ناسنامەی بازرگانی xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Animated Koopmans Logo ناسنامەی بازرگانی karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Animated Koopmans Logo ناسنامەی بازرگانی afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tags: Typographic, animated logo, logo system
Design Challenge: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Research: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiration: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Project Duration: From concept to realisation approximately 3 months.
Operation Flow: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patents: Ruud Winder - Rebrandt 2022
Team Members: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
Image Credits: Ruud Winder - Rebrandt 2022