Serel Magic Function Sereke: Destavêjka Ser-Textê by Serel Design Team

Serel Magic Function Sereke: Destavêjka Ser-Textê by Serel Design Team is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Hesinîn in Dîzayna Mobîlyayên Serşokê û Amûrên Paqijiyê Competition Category.

HesinAmûrên Paqijiyê· 2023

Serel Magic Function Sereke: Destavêjka Ser-Textê

by Serel Design Team

Client: Serel Sanitary Factory

Xelata A' Design Award a Hesinîn Winner in Amûrên Paqijiyê Category

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Colors

The Design

About Serel Magic Function Sereke: Destavêjka Ser-Textê

Nivîsa Pirtûkê: Serel Magic destavêjkeke ser-textê ye ku xwedan formeke organîk a kaseyê ye. Destavêjk ji keramîka axa agir bi awayê weşandinê hatiye çêkirin. Du avahî di binê kaseyê de hene, yek li milê rastê û yek li milê çepê, ku yekîneyê hildigirin û wek lingan tevdigerin. Ava atirî di navbera avahiya çepê re derbas dibe û ji basinê bi rêya girêdaneke sîfonê ya veşartî ku ji bo destavêjkê hatiye sêwirandin derdikeve. Ji ber vê yekê, dawîdan xuya nake, ku dirûveke nû ya herikînê pêşkêş dike. Rûyên nerm û çîmentoya nano ya antîbakteriyal alîkariya paqijkirina hêsan dikin.

The Recognition

About the Xelata A' Design Award a Hesinîn

Serel Magic Function Sereke: Destavêjka Ser-Textê xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Serel Magic Function Sereke: Destavêjka Ser-Textê afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Serel Magic Function Sereke: Destavêjka Ser-Textê ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Magic; while it changes the current basin perception with its unique bowl form, it also includes the gateway of water for its return trip in an invisible way, and this gives the user a new flow perception and esthetics. There are two structures under the basin carrying the unit, on the right and on the left, which function as legs. The waste water passes through the structure on the left side and leaves the basin through the concealed siphon connection specially designed for the washbasin.
Dimensions & Packaging: Width: 800 mm, Depth: 460 mm, Height: 265 mm
Serel Magic Countertop Washbasin made of fire clay ceramic casting raw material. Serel Magic Countertop Washbasin’s packaging is environment friendly packaging.
Tags: Organic washbasin, Basin, Sink, Invisible Waste Hole, Ergonomic, Functionality, Magic
Production Technology: Product molds produce according to traditional casting and high presure casting. Serel Magic Washbasin produce by standart ceramic producement techniques. Hygiene Plus nano technologic surface application add value the product and make it different from others. Also its antibacterial surface technology prevents bacterial growth.
Intricate details of the washbasin are purified so surfaces are smooth. As a reason bacterias and dirties which shown in electron microscope are getting destroyed.
Design Challenge: Our researches directed us to a new innovative form which carries marks from authenticity. All your research showed the most aesthetic and ergonomic design for final production.
Research: Digitalizing is rising in all consumer groups when we watch the trends. Our purpose to develope pure, easy clean and an illusional washbasin. On this point we aimed to become pioneer in both domestic and foreign market. The results of studies with focus group, final product formed.
Inspiration: Life is like water, sometimes placid, and sometimes full of joy, always flowing. Serel Magic emulates the flowing of life, and life’s impatience towards reaching the dance and serenity within the mysterious space created by enthusiastic ambiance of a waterfall, and creates a pure way to an elegant pass.
Project Duration: Serel Magic Washbasin started in March 2022 in Manisa/Turkey
Operation Flow: Serel Magic washbasin performs better with Hygiene Plus nano technology surface application. It contributes to the development of the company and the industry, while providing a hidden drain and an invisible waste water location.
Team Members: Zafer DOĞAN
Ali YILDIZ
Selen USTA
Image Credits: All images prepared in computer graphics by in house cg technologies and team members.