Sonder Moments Hunerê 3D بە چاوی سادە by Flint Walk

Sonder Moments Hunerê 3D بە چاوی سادە by Flint Walk is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Hesinîn in Dîzayna Grafîka Kompîturê, Modelkirina Sêalî, Tevnkirin û Renderkirinê Competition Category.

HesinGrafîka Kompîturê· 2023

Sonder Moments Hunerê 3D بە چاوی سادە

by Flint Walk

Client: Chengdu Flint Walk Film and Television Technology Co., Ltd

Xelata A' Design Award a Hesinîn Winner in Grafîka Kompîturê Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sonder Moments Hunerê 3D بە چاوی سادە

Sonder Moments بەرهەمێکی هونەری گشتیی 3D ـە کە بە چاوی سادە دەبینرێت و لەسەر تابلۆیەکی دیجیتاڵی لە ناوچەی ناوەندیی چێنگدو، چین، پیشان دەدرێت. ئەم بەرهەمە لاشەیەکی زۆر گەورە پیشان دەدات کە بە گرافیکی کۆمپیوتەری و تەکنەلۆژیای 3D بە چاوی سادە دروستکراوە. توخمەکانی گوڵ، مەڕمەڕ و شووشە لەگەڵ کاریگەرییەکانی وردەکان لەسەر بەردە ئاسمانییەکان تێکەڵ کراون. ئەم کارە لەسەر شاشەیەکی LED بە ڕوونی 8K و ڕووبەرێکی 888 مەتر چوارگۆشە پێشکەش دەکرێت. قەبارەیە گەورەکە کاریگەرییەکی دیداریی بەهێز دروست دەکات. لاشە گەورەکە نوێنەرایەتیی هۆشیاریی خودیی و هێزی تاکەکان دەکات.

The Recognition

About the Xelata A' Design Award a Hesinîn

Sonder Moments Hunerê 3D بە چاوی سادە xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Sonder Moments Hunerê 3D بە چاوی سادە afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Sonder Moments Hunerê 3D بە چاوی سادە ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
Dimensions & Packaging: With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites.
Tags: Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
Research: As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
Inspiration: The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.
Project Duration: Nov 18, 2022 - present, Chengdu
Operation Flow: Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.