Kuwasawa Design School 2022 Rêber by Kazune Watanabe

Kuwasawa Design School 2022 Rêber by Kazune Watanabe is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Zîvîn in Dîzayna Medyaya Çapkirî û Weşandî Competition Category.

ZîvÇap· 2023

Kuwasawa Design School 2022 Rêber

by Kazune Watanabe

Client: Kuwasawa Design School

Xelata A' Design Award a Zîvîn Winner in Çap Category

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Colors

The Design

About Kuwasawa Design School 2022 Rêber

Rêbernameya dibistanê ji bo Dibistana sêwiranê ya Kuwasawa, yekem dibistana sêwiranê li Japonya. Di van salên dawî de, pêwendiya serhêl zêde dibe, û xeta di navbera rastî û virtual de zelal dibe. Di rewşek wusa de, tîmê sêwiranê li dû îmkana sêwiranê da ku tiştê ku wekî dîjîtal bi analog (kaxiz û çapê) hatî nas kirin eşkere bike. Di nihêrîna pêşîn de, ew mîna pirtûkek asayî xuya dike, lê dema ku tê kişandin anîmasyon dixebite. Pirtûka rênîşander di cildên cihê de hatiye dabeşkirin da ku mirov bi awayên cihê jê kêfê werbigire. Armanca wan îfadeyek dîjîtal bi karanîna tîpografiyê bû.

The Recognition

About the Xelata A' Design Award a Zîvîn

Kuwasawa Design School 2022 Rêber xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Kuwasawa Design School 2022 Rêber karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Kuwasawa Design School 2022 Rêber afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: They created a "Kinetic book" that is different from other school guides. They used analog methods (paper and print) to recreate digital images. At first glance, it looks like an ordinary book, but when the book is pulled out, the animation works naturally and surprises the person who sees it. The guidebook is divided into separate volumes so that people can enjoy it in various ways.
Dimensions & Packaging: Dimensions Width:182mm x Height:257mm x Depth:25mm
Tags: Kuwasawa Design School, Slit animation, Scanimation, There There, Kazune Watanabe
Production Technology: The case is slit, and the animation is worked by the expression of the cover partially visible through the slit. Although the cover appears to be printed only in black, it is not printed in one black color but in a combination of special colors. The slightest deviation of the color plates creates an optical illusion, reproducing the flicker of RGB colors that can be seen when the monitor is magnified. Under normal conditions, the colors are barely perceptible, but when the slit is passed through, the colors appear as a frame-by-frame feed.
Design Challenge: Slit animation has a narrower range of expression and is extremely difficult to express dynamically compared to ordinary animation. After more than 100 prototypes, they aimed for a digital expression using typography.
Research: As the coronavirus spreads around the world, society has shifted to a teleworking work style. And communication has shifted from face-to-face to online. Now that people see two-dimensional expressions online as a matter of course, There There wanted to redefine the value of the existence of objects. They created this design with the idea of designing an object that exists with a digital look and the sense of strangeness and unreality that comes with it.
Inspiration: School guide for Kuwasawa Design School, the first design school in Japan.
In recent years, online communication has been increasing, and the line between reality and virtual is becoming more and more blurry. In such a situation, There There pursued the possibility of design by expressing what was recognized as digital with analog (paper and print).
For students who are about to study design, they aimed not only to convey basic information about the school's curriculum and facilities but also to serve as a medium for designers to experience and recognize design as something exciting for the first time they are exposed to it.
Project Duration: The project started from July 2020 to April 2021 and was released in Japan in May 2021.
Operation Flow: The target audience is students who want to study design. The objective was to reach as many people as possible and get them interested in design. On social media, the information was shared by many media in Japan and overseas, an unprecedented spread as a school guidebook. The number of requests increased compared to previous years, increasing the school's recognition dozens of times over.