Ecommuni Brochure Sêrvîsdîzaynê Ezmûna Pêşangehê by Xi Zhu

Ecommuni Brochure Sêrvîsdîzaynê Ezmûna Pêşangehê by Xi Zhu is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Hesinîn in Dîzayna Meta, Stratejîk û Xizmetê Competition Category.

HesinXizmet· 2023

Ecommuni Brochure Sêrvîsdîzaynê Ezmûna Pêşangehê

by Xi Zhu

Xelata A' Design Award a Hesinîn Winner in Xizmet Category

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Verified Award Winner

Verify Award Status for #150074

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecommuni Brochure Sêrvîsdîzaynê Ezmûna Pêşangehê

Broşura Ecommuni sêrvîsdîzaynek e ku bi saya wê mêhvanên pêşangehê dikarin broşurên taybet bi xwe ava bikin. Mêhvan di dema pêşangehê de bi lê xistina stîkerên NFC yên li tenişta berheman bicihkirî, berheman hildibijêrin. Hêmanên hilbijartî di broşureke dîjîtal de tên kom kirin ku dikare di serlêdanekê de were sererastkirin, di nav de guhertina raçandinê (layout), etîket û îkonên biçûk. Bergê broşurê ji riya temaşekirinê tê hilberandin. Broşur tenê dema ku mêhvan pêşangehê ji dest dide, li ser kaxezê tê çapkirin. Bi vî awayî, atirovên kaxezê kêm dibin û daneyên berhevkirî alîkariya pîşesaziya pêşangehan dikin.

The Recognition

About the Xelata A' Design Award a Hesinîn

Ecommuni Brochure Sêrvîsdîzaynê Ezmûna Pêşangehê xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Ecommuni Brochure Sêrvîsdîzaynê Ezmûna Pêşangehê afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Ecommuni Brochure Sêrvîsdîzaynê Ezmûna Pêşangehê ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
Dimensions & Packaging: Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
Tags: exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
Production Technology: The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
Design Challenge: How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
Research: Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
Inspiration: In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
Project Duration: Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
Operation Flow: Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
Team Members: Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang