Westlake Impression Sêwirana Naskirina Marqeyê لەلایەن Chao Yang

دیزاینی Westlake Impression Sêwirana Naskirina Marqeyê لەلایەن Chao Yang خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2023 Xelata A' Design Award a Hesinîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

HesinGrafîk· 2023

Westlake Impression Sêwirana Naskirina Marqeyê

لەلایەن Chao Yang

کڕیار: Zhejiang University of Finance & Economics

خەڵاتگری Xelata A' Design Award a Hesinîn لە پۆلی Grafîk

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بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Westlake Impression Sêwirana Naskirina Marqeyê

Westlake Impression sêwiraneke naskirina marqeyê ye ku ji bo kompanyayeke hunerên şanoyî ya li Hangzhou, Çînê hatiye afirandin. Pêşandan li ser platformeke çargoşe ya ku bi qasî deh santîmetreyan li binê rûyê Golê Westlake hatiye danîn tê pêşkêşkirin, digel gola bixwe wekî paşxane. Naskirin rêbazeke nayekbûyî dişopîne. Li navenda naskirina dîtbarî tu logo nehatiye danîn. Li şûna wê, pergaleke komên grafîkî bi hev re naskirinê pêk tîne. Sehneya çargoşe û pencereyek ji bo pêşxistina çanda bajarî têgihiştinên dîtbarî yên sereke ne. Armanc xurtkirina naskirina marqeyê ye.

پێناسەکردن

دەربارەی Xelata A' Design Award a Hesinîn

Westlake Impression Sêwirana Naskirina Marqeyê xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Westlake Impression Sêwirana Naskirina Marqeyê afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Westlake Impression Sêwirana Naskirina Marqeyê ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: "Impression West Lake" is a performing arts brand. In 2016, entrusted by the Ministry of Foreign Affairs, the G20 Hangzhou Summit designed and arranged a performance of Hangzhou, which was highly praised by the heads of 20 countries.
In this project, the design team tried to make a set of VI without logo. A decentralized design method is proposed, that is, to eliminate the logo as the center of visual recognition, and turn to the system design method of forming an identity with graphic groups.
قەبارە و پاکێج: Combining stage works with colorful sound and light, and combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Western and Chinese stages.
تاگەکان: Brand, Poster, Logo, West Lake, Traditional Culture
تەکنەلۆژیای بەرهەمهێنان: It has significantly enhanced the recognition of the brand image and customer favors. Help enterprises were selected by the State -owned Assets Supervision and Administration Commission of the State Council of the People's Republic of China to release the "Typical Cases of 100 State -owned Enterprise Brands in 2021", including only 31 local state -owned enterprises, 2 Zhejiang Province; Recommended and used as a monthly review case; dynamic performing arts video was reprinted by multiple design numbers and video numbers.
هەڵەنگاندنی دیزاین: After investigation, we found that the most impressive of the brand was a square stage hidden in the waters of the West Lake. When the lights were secret, the actors jumped with the music on the mirror -like lake and jumped with the music of "Liang Zhu" and the "Swan Lake" performed by the Ballet's performance. A total of ten actors of the performance were completed on the water, which was significantly different from the real product.
توێژینەوە: "Impression West Lake" is not only a performing arts company but also a real landscape performance created by the "Iron Triangle" team of directors Zhang Yimou, Wang Chaoge and Fan Yue. It has performed 3,000 performances in total and received 2.9 million audiences. In 2016, entrusted by the Ministry of Foreign Affairs of the People's Republic of China, the original performance "Impression of the West Lake" was revised into "The Most Reminiscence of Hangzhou", and performed as a project of the G20 Hangzhou Summit. The first performance was highly praised by the heads of 20 countries. The performance was broadcast live on the Internet and on television and gained worldwide attention. From May to December 2017, nearly 400,000 visitors were received, with an average attendance rate of more than 80%, of which more than 20% were overseas visitors, and sales hit a record high. "Impression West Lake" has also started a new journey towards international development from the original local tourism.
ئیلهام: The performance is a live performance with the West Lake as the background. The cultural and artistic performance blending the East and the West is held on a square stage about 10cm below the water surface of the West Lake. The square stage and the window for urban cultural promotion became the main concept of my design.
ماوەی پڕۆژە: The project starts in Hangzhou in August 2020, in Hangzhou in February 2021 and will be presented in Hangzhou in April 2022.
ڕێڕەوی کارکردن: Combining stage works with colourful sound and light, combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Chinese and Western stages.