Sparrow Branding Naskirina Korporatîf by Hiroshi Kurisaki

Sparrow Branding Naskirina Korporatîf by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Tuncîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

TuncGrafîk· 2023

Sparrow Branding Naskirina Korporatîf

by Hiroshi Kurisaki

Client: Hiroshi Kurisaki Design

Xelata A' Design Award a Tuncîn Winner in Grafîk Category

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Verified Award Winner

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Colors

The Design

About Sparrow Branding Naskirina Korporatîf

Sparrow Branding naskirinek korporatîf e ku ji bo pargîdaniyek hilberîna reklamê ya li Tokyoyê hatiye avakirin, ku di sala 2020an de hatiye damezrandin, hatiye çêkirin. Ev naskirin logo, wêneyên sereke û pêwîstiyên nivîsandinê vedigire. Çûkek, ku navê pargîdaniyê jê hatiye wergirtin, bi darek çamê re wek dara sembolîk tê nîşandan. Konsept ji çîrokek tê ku tê de darek çam çûkek ji her zirarê diparêze. Şaxên rastîn ên çamê, ku ji hêla hunermendek rêzkirina kulîlkan ve hatine sazkirin, û modelek çûkê ya realîst hatine wênekirin, li şûna karanîna grafîkên kompîturî. Reng û awayê dîtbarî li şûna delaliyê, xurt û giranbiha ye.

The Recognition

About the Xelata A' Design Award a Tuncîn

Sparrow Branding Naskirina Korporatîf xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Sparrow Branding Naskirina Korporatîf tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Sparrow Branding Naskirina Korporatîf pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Dimensions & Packaging: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Tags: Branding, Logo, Japan, Typography, Blue
Production Technology: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Design Challenge: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Research: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspiration: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Project Duration: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Operation Flow: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Image Credits: Photo By Bird And Insect Ltd.