Jotape 3D Duo Wêneya Hunerî Ya Sereke by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Zîvîn in Dîzayna Grafîka Kompîturê, Modelkirina Sêalî, Tevnkirin û Renderkirinê Competition Category.
ZîvGrafîka Kompîturê· 2023
Jotape 3D Duo Wêneya Hunerî Ya Sereke
Client: Morgan Studio
Xelata A' Design Award a Zîvîn Winner in Grafîka Kompîturê Category
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The Design
About Jotape 3D Duo Wêneya Hunerî Ya Sereke
Fikir ew bû ku wêneyek were afirandin ku hemî taybetmendiyên hilberê bi hêmanên dîtbarî yên mîna kulm û kef ve bîne. Bi vî rengî hesta nermbûna ku hilber hewce dike dide. Îlhama materyalên hevpar ên rojane bû. Hêmanên herikîn di nav şiklên nerm û dor de hesta nermbûn û sivikbûnê derdixin. Her çend ew nûneriyek hêsan bû jî, encam tiştek ji ya gelemperî cûda hate fikirîn. Zehmetiya herî mezin ew bû ku bi çend hêman û tevnvîsan hestiyariya hilberê hewce dike.
The Recognition
About the Xelata A' Design Award a Zîvîn
Jotape 3D Duo Wêneya Hunerî Ya Sereke xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Jotape 3D Duo Wêneya Hunerî Ya Sereke karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Jotape 3D Duo Wêneya Hunerî Ya Sereke afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed.
- Dimensions & Packaging
- 5000 x 5000px 300dpi
- Tags
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
- Design Challenge
- The biggest challenge was that through a few elements and textures the sensation the product needed. Never forgetting to focus on the product itself as a primary element. Another complicated point was the modeling of the shoe itself, where I had to reproduce every detail of the product.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall.
- Project Duration
- 2 months, Franca, Brazil
- Team Members
- Direction: Mateus Morgan
Concept: Mateus Morgan, Gabriel Longo
Modelling: Mateus Morgan, Carlos Masson
Texturing: Mateus Morgan
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