Not Always Fun Reklama Çapkirinê by Squared

Not Always Fun Reklama Çapkirinê by Squared is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Zîvîn in Dîzayna Civakî Competition Category.

ZîvCivakî· 2023

Not Always Fun Reklama Çapkirinê

by Squared

Client: Squared

Xelata A' Design Award a Zîvîn Winner in Civakî Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Not Always Fun Reklama Çapkirinê

Kampanyaya reklamê armanc dike ku hişmendiya li ser sendroma Harlequin zêde bike. Ev sendromek e ku bandorê li pergala nerva xweser dike û bi nebûna xwêdan û şûştina çerm li aliyekî rû ve girêdayî ye. Ajans nîgarên dîtbarî yên sereke yên ku li ser bingeha hevberdana nûneratiyên cihêreng ên harlequin-ê têne çêkirin, bi mebesta ronîkirina cûdahiya di navbera temsîla komîk a karakter û rastiya jiyana bi sendroma Harlequin de, tekez kir ku hewcedariya têgihîştin û hişmendiya mezintir ji şert.

The Recognition

About the Xelata A' Design Award a Zîvîn

Not Always Fun Reklama Çapkirinê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Not Always Fun Reklama Çapkirinê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Not Always Fun Reklama Çapkirinê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared