Ranger Nasnameya Dîtbarî by Zhang Weiwei

Ranger Nasnameya Dîtbarî by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Hesinîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

HesinGrafîk· 2023

Ranger Nasnameya Dîtbarî

by Zhang Weiwei

Client: Yunnan Tech & Besiness University

Xelata A' Design Award a Hesinîn Winner in Grafîk Category

12,000

Verified Award Winner

Verify Award Status for #150972

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ranger Nasnameya Dîtbarî

Ranger nasnameyeke dîtbarî ye ku ji bo otêlek ku xizmetê rêwiyên ciwan dike hatiye afirandin. Ev nasname mêvanekî bi karekterekî ku ji çîrokên fantaziyê tê nasîn, "ranger", re dide berhevkirin. Maskeyek ranger wek hêmana afirîner a bingehîn tê bikaranîn, û rêzek sembolên amûrên ranger jê tê derxistin. Ev sembol li ser malzemeyên ofîsê û malzemeyên otêlê bi mezinahiyên standard têne bicihkirin, û herwiha ji bo hêmanên ku mêvanan vedixwînin ku têkilî deynin jî têne bikaranîn. Logo bi teknîka çapkirina foyla laserê tê çapkirin, ji ber vê yekê rûerd dema ji zaviyeyên cûda were dîtin, biriqîneke guherbar nîşan dide.

The Recognition

About the Xelata A' Design Award a Hesinîn

Ranger Nasnameya Dîtbarî xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Ranger Nasnameya Dîtbarî afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Ranger Nasnameya Dîtbarî ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Ranger, Hotel, Visual Identity, Young man, Traveller
Production Technology: The product mainly adopts laser hot stamping process.
Design Challenge: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Research: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Inspiration: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Project Duration: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Operation Flow: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.