Trip of Tea Wêne by Yao Wu is a highly esteemed winner of the very prestigious 2024 Xelata A' Design Award a Zîvîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

ZîvGrafîk· 2024

Trip of Tea Wêne

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

Xelata A' Design Award a Zîvîn Winner in Grafîk Category

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Colors

The Design

About Trip of Tea Wêne

Trip of Tea cotek wêne ne ku ji bo kompanyayeke çaya Çînî hatine afirandin. Ev her du berhem ji du rêyên dîrokî yên veguhastina çayê îlham girtine, Rêya Çayê ya Deh Hezar Mîlan û Rêya Hevrîşimê ya Deryayî. Hespek ku ji logoya xerîdar hatiye girtin, li ser her rêyekê wek peyamnêrek xuya dibe. Şêweya her hespî û nexşa li ser zîna wî diguherin da ku taybetmendiyên bajar an herêma armanckirî nîşan bidin. Dîmenên vexwarina çayê yên ji welatên cuda jî tê de hene. Wêne bi destan li ser tabletekê hatine xêzkirin û wek tomarek berfireh hatine vekirin ku ji bo poster, kartpostal û bikaranînên din guncav e.

The Recognition

About the Xelata A' Design Award a Zîvîn

Trip of Tea Wêne xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Trip of Tea Wêne karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Trip of Tea Wêne afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These two works are illustration designs created for the famous Chinese tea company "Bama Tea". We combined the most conspicuous horse element in the client's company logo and applied it to the illustration, using it as the main body and the theme of "Revisiting the Road to Tea", with the horse element running through it. It is worth noting that different images of horses and saddles vary, combining different characteristics of tourist destinations and drawing in depth different countries and regions. The entire picture is unfolded in a tiled form to facilitate subsequent graphic promotion and use.
Dimensions & Packaging: The size displayed as a separate illustration work is 3.84m*0.76m using giclee technology. Commercial applications vary in size depending on the type.
Tags: illustration, Bama Tea, Trip Of Tea, Tea Road of Ten Thousand Miles, Chinese tea
Production Technology: The illustrations are created on photoshop using a hand-drawn tablet. This long reel accommodates most size applications. These three parts can be used alone or in conjunction with other derivatives for subsequent commercial applications, such as postcards, posters and other creative works.
Design Challenge: The difficulty in creating this illustration lies in the combination of tea cultures from different countries. It is necessary to avoid cluttering the picture and maintain a unified style without losing its characteristics.
Research: Reference is made to the tea culture of different countries and regions in history, and the entrepreneurial background of the client company is integrated with it. A large number of tea drinking scenes from different countries are integrated into the illustrations to show the tea culture of different countries, and are connected by horses in different postures. The illustrations are colorful and harmonious.
Inspiration: The two illustrations are inspired by the two tea transportation routes in Chinese history, namely the "Ten Thousand Miles Tea Road" and the "Maritime Silk Road", using horses as messengers throughout the route of the Ten Thousand Miles Tea Road.
Project Duration: The project started in Beijing in August 2022 and was completed in Beijing in December 2022
Team Members: Original designer: Yao Wu
Illustration designer: Yuchen Zhang
Illustration designer: Boxing Xie
Graphic designer:Ziyang Zheng
Graphic designer:Zhen Tan
Graphic designer:Huafeng Shi
3D designer:Hao Liao