AS Women Empowerement دیاریی کۆرپۆریت by Antonia Skaraki

AS Women Empowerement دیاریی کۆرپۆریت by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 Xelata A' Design Award a Hesinîn in Dîzayna Diyariyan Competition Category.

HesinDiyarî· 2024

AS Women Empowerement دیاریی کۆرپۆریت

by Antonia Skaraki

Client: As

Xelata A' Design Award a Hesinîn Winner in Diyarî Category

28,411

Verified Award Winner

Verify Award Status for #152153

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About AS Women Empowerement دیاریی کۆرپۆریت

A|S بڕیاریدا دیارییەکی ساڵانەی کۆرپۆریت دیزاین بکات بۆ ئەوەی وەک راگەیاندنێک و بانگهێشتێک بۆ کردار خزمەت بکات، ئیلهامگیراو لە پێویستی بەهێزکردنی ژنانی هەموو نەتەوە، ئایین یان پێگەی کۆمەڵایەتییەک. تسیکوودیای کریتی، خواردنەوەیەکی نەریتیی یۆنانی، بوتڵە پڕکراوەکان شێوەیان پێدراوە بۆ هێمای ژنانی جیاواز، هەریەکەیان ڕووخساری قوڕێکی جیاوازیان هەیە وەک دارگیراو، لە ڕووی شێوازەوە ئیلهامگیراو لە پەیکەرکە کۆنە سایکلادیەکان. ئەوان بابەتەکانی ئازادی، گۆڕان، یەکسانی، دادپەروەری، پەروەردە، هەڵبژاردن و هێزیان دەگەیاند. هەر بوتڵێک لە سندووقێکی تایبەتدا دانرا لەگەڵ نیشاندانە گرافیکی هونەرییەکان و پۆستەرێکی دیواری.

The Recognition

About the Xelata A' Design Award a Hesinîn

AS Women Empowerement دیاریی کۆرپۆریت xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku AS Women Empowerement دیاریی کۆرپۆریت afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. AS Women Empowerement دیاریی کۆرپۆریت ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi