Flatiron چرا by Mr Smith Studio is a highly esteemed winner of the very prestigious 2024 Xelata A' Design Award a Zêrîn in Dîzayna Hilberîn û Amûrên Ronahiyê Competition Category.

ZêrRonahî· 2024

Flatiron چرا

by Mr Smith Studio

Client: Egle

Xelata A' Design Award a Zêrîn Winner in Ronahî Category

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Colors

The Design

About Flatiron چرا

ئاچیلی کاستیگلیۆنی باوەڕی وابوو کە دیزاینەر پێویستە بسڕێتەوە، بسڕێتەوە، بسڕێتەوە و لە کۆتاییدا بنەڕەتی دیزاینەکە بدۆزێتەوە. برونۆ موناری زۆرجار دەیگوت کە ئاڵۆزکردنی شتەکان ئاسانە، بەڵام سادەکردنەوەیان زۆر قورسە. Flatiron لە تێکەڵبوونی ئەم دوو ئاماژەیە سەرچاوەی گرتووە. سەرچاوەیەکی ڕووناکی کە لەناو قاڵبێکدا دانراوە کە لە تەختەیەکی سادەی کانزا دروستکراوە بە تەنها یەک چین. کەمترین ڕێژەی توخم بۆ بەرهەمێک بە ئامادەبوونێکی بەرچاو، کۆمەڵەیەک چرا کە بە دیزاینێک تایبەتمەندن کە هاوکات بنەڕەتی و کاریگەرە.

The Recognition

About the Xelata A' Design Award a Zêrîn

Flatiron چرا xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Flatiron چرا vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Flatiron چرا daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flatiron is a collection of lamps characterized by a structure that is as essential as it is of great visual impact. A laser-cut metal sheet with a single fold, this is enough to have a product with great prominence.
Dimensions & Packaging: Width 350mm x Depth 200mm x Height 1900mm
Tags: Lighting, lighting design, design, winner, italian design, egle, floorlamp, lamp
Production Technology: Lasercut metal sheet with a single fold for the structure. Dimmerable LED strip as a light source.
Design Challenge: Bruno Munari once said that to complicate things is easy, while to simplify things is very hard. Achille Castiglioni was convinced that the designer should delete, delete, delete and at the end find the core aspect of the design. Flatiron comes from the combination of this two references. A simple metal sheet with just one fold that encases the light source. The challenge has been to reduce the project to the minimum amount of elements.
Research: Starting from a deep research on floor lamps, we focused then on understanding which could be the right kind of light source. Because the aim of this product is not to be a technical lamp, but to be an decorative ambient lamp, the diffused light is the right choice and the shape of the structure itself orientates the beam. We invested a lot of time in the selection of the right light source because we wanted it to be warm and dimmerable.
Inspiration: The combination of the world of origami and the world of architecture is what is at the base of Flatiron family.
The name itself has two meaning. First is a reference to the famous building in Manhattan with a triangular shape. Than explains how it is made, starting from a simple flat sheet of iron.
Project Duration: Development of the project took 4 months and took place in Milan
Operation Flow: Simply plug the lamp, press the dimmer and you can turn on or off the lamp and dimm the intensity of light
Patents: Patented 2023
Team Members: MrSmith Studio
Image Credits: MrSmith Studio