Taishun City Nasnameya Brendê لەلایەن Zhejiang Gongshang University

دیزاینی Taishun City Nasnameya Brendê لەلایەن Zhejiang Gongshang University خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2025 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

TuncGrafîk· 2025

Taishun City Nasnameya Brendê

لەلایەن Zhejiang Gongshang University

کڕیار: Taishun County People's Government

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk

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خەڵاتگری پشتڕاستکراو

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بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Taishun City Nasnameya Brendê

Taishun City nasnameyeke brendê ye ku ji bo bajarekî hatiye çêkirin. Logo ji xetan pêk tê ku navê bajêr pêk tînin, û nîşaneke nûjen û hindik çêdikin. Cihê spî yê hundirê logoyê wek qadeke vekirî tê dîtin ku tê de dikare sembolên dîtbarî yên bajarî yên cihêreng werin nîşandan. Nîşan dikare bi guherînên di xet û şeklan de were adaptekirin, ji ber vê yekê nasîn di gelek sepanan de bihêz dimîne. Formatên vektor rê didin ku logo bi her mezinahiyê were mezinkirin an biçûkkirin, ji kartên karsaziyê heta reklamên derveyî. Materyalên brendê yên çapkirî ji stoka ku dikare ji nû ve were bikaranîn û bi biyolojîk were hilweşandin têne bikaranîn.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Taishun City Nasnameya Brendê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Taishun City Nasnameya Brendê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Taishun City Nasnameya Brendê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
قەبارە و پاکێج: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
تاگەکان: Culture, innovation, sustainability, inclusiveness,City Brand
تەکنەلۆژیای بەرهەمهێنان: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
هەڵەنگاندنی دیزاین: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
توێژینەوە: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
ئیلهام: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
ماوەی پڕۆژە: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
ڕێڕەوی کارکردن: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
ئەندامانی تیم: Designer: Kan Zhao
کرێدیتی وێنەکان: Designer: Zhao Kan