Jingting Mountain Scenic Area Naskirina Marqeyê by Zhejiang Gongshang University

Jingting Mountain Scenic Area Naskirina Marqeyê by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 Xelata A' Design Award a Tuncîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

TuncGrafîk· 2024

Jingting Mountain Scenic Area Naskirina Marqeyê

by Zhejiang Gongshang University

Client: Anhui · Jingting Mountain Scenic Area

Xelata A' Design Award a Tuncîn Winner in Grafîk Category

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Verified Award Winner

Verify Award Status for #152983

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jingting Mountain Scenic Area Naskirina Marqeyê

Nivîsa Pirtûkê: Herêma Xweşmêrekiya Çiyayê Jingting nasnameyeke marqeyê ye ku ji bo herêmeke xweşmêrekiyê ya girîng û parkeke daristanî ya neteweyî li Parêzgeha Anhui, Çînê, hatiye afirandin. Nasname li ser bingeha ramana vekolîna çandî bi rêya wênekêşiyê hatiye avakirin, bi awayekî ku serdana wê weke meşandin di nav wêneyekî lûleyî de tê hîskirin. Dîmenên çiyayan, formên kolanan, ewrên aram, qûqên kovî û araq û çaya kesk a herêmî li zimanê grafîkî hatine xêzkirin. Şeş wêneyên alîkar nîşana sereke piştgirî dikin û dikarin di gelek rewşan de werin bikaranîn. Sêwiran wêneyeke kevntir a bi berjewendiyeke teng a berê dişemitîne û li gel medyaya dîjîtal guncan e.

The Recognition

About the Xelata A' Design Award a Tuncîn

Jingting Mountain Scenic Area Naskirina Marqeyê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Jingting Mountain Scenic Area Naskirina Marqeyê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Jingting Mountain Scenic Area Naskirina Marqeyê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Dimensions & Packaging: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Tags: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Production Technology: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Research: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inspiration: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Project Duration: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Team Members: Designer: Kan Zhao