CZBank Youth Speech Contest Naskirina Dîtbarî ya Bûyerê by Zhejiang Gongshang University

CZBank Youth Speech Contest Naskirina Dîtbarî ya Bûyerê by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 Xelata A' Design Award a Tuncîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

TuncGrafîk· 2024

CZBank Youth Speech Contest Naskirina Dîtbarî ya Bûyerê

by Zhejiang Gongshang University

Client: CZBank

Xelata A' Design Award a Tuncîn Winner in Grafîk Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest Naskirina Dîtbarî ya Bûyerê

Pêşbaziya Axaftinê ya Ciwanan a CZBank naskirina dîtbarî ya sereke ye ku ji bo bûyereke salane ya axaftinê ya ji aliyê CZBank ve ji bo beşdarên ciwan tê organîzekirin, hatiye afirandin. Mijara pêşbaziyê mîrasgirtina çandê ye, wek koka dara ku pêşerojeke çêtir ava dike. Sêwirandin mîkrofona axaftinê bi koka darê re di forma xêzikên sê-alî de li hev tîne. Şeklên tevlihev û materyalên zelal veguhastina mîrata çandî pêşkêş dikin. Dîtbarî bo posterên bûyerê, cihê axaftinê û reklamên derveyî hatiye berfirehkirin, ji ber vê yekê ew bo medyayê, weşana zindî û bikaranîna li ser cihî guncan e.

The Recognition

About the Xelata A' Design Award a Tuncîn

CZBank Youth Speech Contest Naskirina Dîtbarî ya Bûyerê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku CZBank Youth Speech Contest Naskirina Dîtbarî ya Bûyerê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. CZBank Youth Speech Contest Naskirina Dîtbarî ya Bûyerê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao