Hunguest Hotels Kirdeya Sereke: Nasnameya Brendê by Eszter Laki and Reka Imre

Hunguest Hotels Kirdeya Sereke: Nasnameya Brendê by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 Xelata A' Design Award a Tuncîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

TuncGrafîk· 2024

Hunguest Hotels Kirdeya Sereke: Nasnameya Brendê

by Eszter Laki and Reka Imre

Client: Studio NUR

Xelata A' Design Award a Tuncîn Winner in Grafîk Category

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Colors

The Design

About Hunguest Hotels Kirdeya Sereke: Nasnameya Brendê

Nivîsa Pirtûkê: Hunguest Hotels nasnameyeke brendê ye ku ji bo komeke otêlan a Macarî hatiye afirandin. Ev nasname pabendbûnê bi kalîte û domdariyê re radigihîne. Xebat têkildarî ji nû ve sêwirandina logoya heyî û hemû hêmanên dîtbarî pêk tê, ji nîşaneyên otêlê bigire heta materyalên çapkirî. Gelek ji van otêlan bi navendên spa û tenduristiyê ve girêdayî ne, ji ber vê yekê sêwirandin girêdanek bi avê re nîşan dide. Logo tîpek mezin a H e ku ji dilopên avê pêk tê, û rengê sereke yê brendê şîn e. Çapa letterpress, bergên menuyê yên çermê qalibkirî û nîşaneyên darîn ên kolandî hatine bikaranîn.

The Recognition

About the Xelata A' Design Award a Tuncîn

Hunguest Hotels Kirdeya Sereke: Nasnameya Brendê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Hunguest Hotels Kirdeya Sereke: Nasnameya Brendê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Hunguest Hotels Kirdeya Sereke: Nasnameya Brendê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
Tags: hotel branding, wellness and spa, letterpress, Hungary
Production Technology: To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
Inspiration: We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
Project Duration: The project started in 2020 in Hungary and finished in 2023.
Team Members: Eszter Laki, Réka Imre
Image Credits: photographs by András Zoltai and Zoltán Gali

Read the Press Release