Hugoo Kîsê Milî لەگەڵ کورسی لاق by Yasuhiro Yamamoto

Hugoo Kîsê Milî لەگەڵ کورسی لاق by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 Xelata A' Design Award a Tuncîn in Dîzayna Hilberên Pitik, Zarok û Savan Competition Category.

TuncHilberên Pitikan· 2024

Hugoo Kîsê Milî لەگەڵ کورسی لاق

by Yasuhiro Yamamoto

Client: GRIT Inc

Xelata A' Design Award a Tuncîn Winner in Hilberên Pitikan Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hugoo Kîsê Milî لەگەڵ کورسی لاق

Hugoo کیسەیەکی مل e کە کورسیەکی لاقی تێدا داتاشراوە بۆ گەشتکردن لەگەڵ منداڵان. کیسەکە شێوەی کیسەی ئاسایی ملی ڕادەگرێت لە کاتێکدا پشتگیری منداڵێک دەکات لەسەر کورسیەکی پەڕداری نەرم. چوار گیرفان بەپێی ئەرکیان ڕێکخراون، بۆیە یەک کیسە دەتوانێت هەموو ئەو شتانەی پێویستن بۆ ڕۆژێکی دەرەوە تێبگرێت. ناوەوەی کیسەکە زەردە بۆ ئەوەی ناوەڕۆکەکانی بە ئاسانی ببینرێن، و یەک گیرفانیش ڕێگا دەدات مەندیلێکی سڕینەوە ڕاستەوخۆ دەرباز بکرێت. پارچەکە لە جۆری CORDURA‌یە، کە بۆ بەهێزی و بەرگەگرتنی زۆری هەڵبژێردراوە. کاتێک پێویستی بە کورسی لاق نەما، Hugoo هێشتا دەتوانرێت وەک کیسەیەکی ملی بەکاربهێنرێت.

The Recognition

About the Xelata A' Design Award a Tuncîn

Hugoo Kîsê Milî لەگەڵ کورسی لاق xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Hugoo Kîsê Milî لەگەڵ کورسی لاق tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Hugoo Kîsê Milî لەگەڵ کورسی لاق pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama