Yonghe Sêwirana Nasnameya Marqeyê لەلایەن Jan Creation Boutique Co.Ltd

دیزاینی Yonghe Sêwirana Nasnameya Marqeyê لەلایەن Jan Creation Boutique Co.Ltd خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2024 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

TuncGrafîk· 2024

Yonghe Sêwirana Nasnameya Marqeyê

لەلایەن Jan Creation Boutique Co.Ltd

کڕیار: Yonghe Medical

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk

13,300

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #157156

بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Yonghe Sêwirana Nasnameya Marqeyê

Yonghe sêwiraneke nasnameya marqeyê ye ku bo marqeyeke bijîşkiya por hatiye çêkirin. Logo li ser bingeha karaktera çînî "He" ya ji navê marqeyê hatiye avakirin, ku formeke wê mezinbûna berbi jor nîşan dide. Sembol ji sê tîrên şîn ên bi xalek navendî û gradyaneke reng pêk tê, ku nûbûn û pêşketina berdewam eşkere dike. Şîneke bijîşkî ya kûr marqeyê bi bijîşkî, teknolojî û pêşerojê ve girê dide. Sîstema dîtbarî dînamîk e û dikare li gelek rewşan were adaptekirin. Armanc ev bû ku marqeyeke kevneşopî ya kevnare were nûkirin û ji bo xerîdarên ciwan û jinan bibe naskirî.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Yonghe Sêwirana Nasnameya Marqeyê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Yonghe Sêwirana Nasnameya Marqeyê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Yonghe Sêwirana Nasnameya Marqeyê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Yonghe, a brand with a long history in hair medical field, aimed to break the stereotype of the public by remodelling its visual identity, forming a youthful and highly grouped brand style with special visual memory points. In light of this, the logo design centred around the Chinese character He from the brand name. As a result, a logo with the sense of technology was created through font interpretation and colour selection, expressing the concept and vision of the brand.
قەبارە و پاکێج: The saturation of the colour blue has come to symbolize the future of medicine and represents an interpretation of the philosophy of the brand. The choice of a more intense shade of blue, known as medical blue, further distinguishes the visual experience for users. At the same time, upgrading this colour reflects the concept of returning to the essence of medical care, which is the goal of Yonghe.
تاگەکان: Brand identity design, VI design, logo design, brand identification, hair medical brand
تەکنەلۆژیای بەرهەمهێنان: The brand super symbol of Yonghe is modelled after the Chinese character He. It is constructed using three blue arrows with a focus and colour gradient. This design gives consumers the impression of perpetual innovation and breakthroughs. The VI visual is dynamic in various settings, reflecting the sense of growth, technology, and the future of Yonghe.
هەڵەنگاندنی دیزاین: The challenge was the remodeling of the visual identity of the brand, aimed at creating a unique and recognizable design. The design team recognized the fundamental strength of the brand in breaking industry standards and exploring technological advancements. As a result, the design utilized the Chinese character He in the brand name, which was transformed into an arrow representing positivity, enhancing the visual identity of the brand with a sense of freshness and attraction.
توێژینەوە: The typical visual representation of hair medical brands often employs a restricted format of the Chinese brand name with pinyin, resulting in monotony. As the market evolves, demand for hair implant services has expanded beyond the conventional older male group to include younger and female customers. Consequently, it has become necessary for brands to establish unique logos that align with the aesthetic preferences of their target audience to better reflect the pursuit of the brand.
ئیلهام: The new logo of the brand stems from the brand name and its philosophy. The Chinese character He has inspired the logo, symbolizing upward growth. It conveys the idea of aiding customers in nurturing their hair growth like seedlings. Furthermore, the brand aims to establish a future medical lab that combines medicine and aesthetics. The design employs blue, known for its technological and symbolic significance in the medical field, to echo the futuristic orientation of the brand.
ماوەی پڕۆژە: The project was developed in Beijing in October 2022 and officially released in April 2023.
ڕێڕەوی کارکردن: The new VI design utilizes the Chinese character He as the carrier of the memory of the brand. Through symbol changes and colour selections, it creates a visual hammer exclusive to the brand and unifies the first impression of customers towards the brand. Additionally, the design achieves a multiform, crossfield, and personalized extension, renewing the visual experience for customers. It strengthens the interaction between the brand and users, improving its core competitiveness.
ئەندامانی تیم: Creative Agency: JAN Creation
Strategy Director: Li Dongqi
Research&Strategy: Li Dongqi, Mou Lan, Chen Jueqian, Ji Zhaoye, Sun Shan
Design Director: Sun Shan
VI Design: Relative Design, Wang Zhiyun, Zhang Yuhang, Wu Yaming
Motion Design: Wen Zi
Relative Design: Kang Jingchen
Supporting Design: Zhang Yuhang, Mou Lan, Sun Shan, Midjourney
Account Management: Chen Jueqian