Sabbioni Branding براندسازی پڕۆمۆشناڵ by Paul Robb is a highly esteemed winner of the very prestigious 2024 Xelata A' Design Award a Zêrîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.
ZêrGrafîk· 2024
Sabbioni Branding براندسازی پڕۆمۆشناڵ
by Paul Robb
Client: Grafiche Sabbioni
Xelata A' Design Award a Zêrîn Winner in Grafîk Category
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- Verified Award Winner
- Verify Award Status for #157679
The Design
About Sabbioni Branding براندسازی پڕۆمۆشناڵ
گرافیکە سابیۆنی پێویستی بە جێگەیەکی نوێی براند هەبوو بۆ ئاهەنگگێڕانی شەستەمین ساڵیادی دامەزراندنی کۆمپانیاکە. سۆڵت ئەند پەپەر لەگەڵ کۆمپانیاکەدا کاری کرد بۆ دروستکردنی زمانە بینراوە مۆدێرنەکان بۆ پێشکەشکردنی ئەم بەرهەمە گرنگە، لەگەڵ تیشک خستنە سەر توانای براندەکە لە بەردەوامی لە قوتوودا و پرۆسەکانی چاپی نەریتی. سۆڵت ئەند پەپەر سیستەمێکی براندسازیی چالاک و بەهێز و ئەرێنی دروستکرد، بە دروستکردنی هێڵێک کە سەد لە سەد بەردەوامە، بە بەکارهێنانی مەرەکەبی ئاودار و کەمترین پاشماوەی کاغەز بۆ پەرەپێدانی بەها بنچینەییەکانی کۆمپانیاکە.
The Recognition
About the Xelata A' Design Award a Zêrîn
Sabbioni Branding براندسازی پڕۆمۆشناڵ xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Sabbioni Branding براندسازی پڕۆمۆشناڵ vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Sabbioni Branding براندسازی پڕۆمۆشناڵ daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grafiche Sabbioni required a new brand position to celebrate the firm’s 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100% sustainable, using water-based inks and minimal paper waste to promote the company’s core values.
- Dimensions & Packaging
- Box dimensions 250 x 360 x 75mm. Book dimensions 230 x 280mm. Agenda dimensions 210 x 270mm.
- Tags
- Branding
- Production Technology
- Letterpress, linotype printing, and modern digital programs were used to composite the final project. The outer box and agenda were printed on 100% recycled material in 2 Pantone colors and CMYK. The anniversary book was printed in 7 colors on FSC paper.
- Design Challenge
- Our research began with using letterpress and the linotype system to create experimental-type solutions. The major challenge was to create a 100% sustainable project that would work from box design to editorial, with minimal paper wastage and sustainable inks. These experiments were then developed digitally to create a contemporary feel.
- Research
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Inspiration
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Project Duration
- September - December 2023 - Italy
- Operation Flow
- The project was presented to the market in late 2023
- Patents
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
- Team Members
- Paul Henry Robb
Moira Bartoloni - Image Credits
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
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