Heu 70th Anniversary سیستەمی لۆگۆ و ناسنامەی بینراو by Li Tiebin is a highly esteemed winner of the very prestigious 2024 Xelata A' Design Award a Zîvîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.
ZîvGrafîk· 2024
Heu 70th Anniversary سیستەمی لۆگۆ و ناسنامەی بینراو
by Li Tiebin
Client: Harbin Engineering University
Xelata A' Design Award a Zîvîn Winner in Grafîk Category
Verified Award Winner
Verify Award Status for #158079The Design
About Heu 70th Anniversary سیستەمی لۆگۆ و ناسنامەی بینراو
ئەم دیزاینە بە سەرکەوتوویی مێژووی ٧٠ ساڵەی گەشەکردنی قوتابخانەکە نیشان دەدات. لە ڕێگەی لێکۆڵینەوەی داتا و توێژینەوەی کەمپەسەوە، بە شێوەیەکی داهێنەرانە ڕێگای بەکارهێنانی تۆتێمەکان بەکاردەهێنێت بۆ دەربڕینی هێڵی چیرۆکی گێڕانەوەکە. توخمەکانی کەلتووری مێژوویی قوتابخانە و تەکنەلۆژیای توێژینەوەی زانستی تێکەڵ دەکات. وێنەکان ساکار دەکرێنەوە بۆ هێما و دووبارە ڕێکدەخرێنەوە بۆ گەیاندنی پەیام. لەگەڵ هێڵە شەپۆلییەکان، لۆگۆیەکی ئیحتیرامی ٧٠ پێکدەهێنێت، کە خوێندنەوە لە پەیوەندی دیزاینەکەدا بەرزدەکاتەوە. سەرنجڕاکێشی تایبەت و دەستکەوتە بەرچاوەکانی قوتابخانە بۆ جیهان پێشکەش دەکات.
The Recognition
About the Xelata A' Design Award a Zîvîn
Heu 70th Anniversary سیستەمی لۆگۆ و ناسنامەی بینراو xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Heu 70th Anniversary سیستەمی لۆگۆ و ناسنامەی بینراو karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Heu 70th Anniversary سیستەمی لۆگۆ و ناسنامەی بینراو afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
- Dimensions & Packaging
- The design specifications adhere to research, sketching, computer-aided design, ensuring compliance with printing standards, digital multimedia display specifications, and mold production manufacturing standards. In actual application and exhibition, it meets basic advertising display standards and construction display safety standards.
- Tags
- Logo, Visual Identity, Brand, Anniversary Celebration, University
- Production Technology
- Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
- Design Challenge
- Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
- Research
- The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
- Inspiration
- The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
- Project Duration
- The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
- Operation Flow
- The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
- Team Members
- Li Tiebin
- Image Credits
- Li Tiebin, 2022.
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