Summer Palace Tour Dîzayna Brandê لەلایەن YeZhang

دیزاینی Summer Palace Tour Dîzayna Brandê لەلایەن YeZhang خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2024 Xelata A' Design Award a Zêrîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

ZêrGrafîk· 2024

Summer Palace Tour Dîzayna Brandê

لەلایەن YeZhang

کڕیار: Beijing Jiaotong University

خەڵاتگری Xelata A' Design Award a Zêrîn لە پۆلی Grafîk

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #158812

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Summer Palace Tour Dîzayna Brandê

Gera Qesra Havînê dîzayneke brandê ye ku bo gera salvegera Qesra Havînê ya li Pekînê hatiye afirandin. Sê komên mîmarî yên mezin bi şêwaza 2.5D hatine wênekirin, ku zêdetirî 20 avahiyên kevneşopî yên Çînî bi rengên reş, sor û kesk digire nav xwe. Ev dîzayn li ser materyalên danasînê, pêdiviyên nivîsgehê û diyariyan hatiye bikaranîn, ku bi çapkirina ekranê û mohrkirina zêrîn li ser kaxeza hunerî ya rûpoşkirî û kaxeza destkarî hatiye çapkirin. Qutiyeke ji kaxeza destkarî du poster, çar zincîreyên kilîtan, banta lezgîn, zerfek û defterekê dihewîne. Ziyaretvan dikarin mîrata baxçeyê bi destê xwe hilgirin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zêrîn

Summer Palace Tour Dîzayna Brandê xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Summer Palace Tour Dîzayna Brandê vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Summer Palace Tour Dîzayna Brandê daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
قەبارە و پاکێج: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
تاگەکان: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
تەکنەلۆژیای بەرهەمهێنان: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
هەڵەنگاندنی دیزاین: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
توێژینەوە: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
ئیلهام: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
ماوەی پڕۆژە: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
ڕێڕەوی کارکردن: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
پەتێنتەکان: This work is all original images not copyrighted.
ئەندامانی تیم: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
کرێدیتی وێنەکان: This work is all original images not copyrighted.